THEORETICAL RECAP A content strategy is not simply a list of articles to publish or social media posts to schedule. It is a coherent system that connects three pillars: a clearly defined objective, a precise understanding of the target audience (pers...

Mini-case: diagnosis of a beginner content strategy

Acquire a complete mastery of digital marketing to develop strategies. Skills: Implement a webmarketing strategy; Organize the operational application of a webmarketing communication; Monitor and evaluate the results of a webmarketing communication; Understand the needs of its targets; Know and know how to use webmarketing tools; Set up a marketing automation strategy; Set up a marketing automation strategy; Analyze and optimize the user journey on digital channels; Use tools for measuring and managing digital performance; Set up marketing automation scenarios adapted to strategic goals;

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Mini-case: diagnosis of a beginner content strategy

Mini-case: diagnosis of a beginner content strategy