In this Mini Episode of Business of Social, David and Producer Will discuss this Monday's Facebook, Instagram, and WhatsApp crash. They take a look at the short and long-term effects from it and what might happen if Facebook was permanently deleted. They also discuss the "Manning Cast," ESPN's new Monday Night Football broadcast structure, why it works so well, what other events could benefit from this type of structure, and why it is easier than ever to try something like this. Finally, they take a look at the state of the marketing and social industry and why brands continue to put such a major emphasis on investing in social.