Podcast Advertising Playbook

Mini Masterclass: Tracking Those Results

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Welcome to the final episode of our Podcast Advertising Mini Masterclass!

Over the past four weeks, we’ve released four new episodes that act as a mini masterclass on different aspects of podcast advertising. If you haven’t listened to the other episodes, make sure you listen to episode one first. 

Today’s episode is all about tracking your campaign and what to do with those results. 


  • How do you know what’s actually working? 
  • Which is better, a unique URL or a promo code? 
  • Should you use pixel tracking? 
  • How do you learn from your campaign results? 

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    More of a visual person? Watch this episode on YouTube. 

    Ready to learn more? Check out our blog for more podcast advertising tips. 

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    Podcast Advertising PlaybookBy Heather Osgood
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