## Overview This mini-project is the capstone activity for the 'Define your SMART goals and digital KPIs' chapter. Having worked through AARRR funnel mapping, baseline/target calculation, and leading vs. lagging KPI identification, you are now ready ...

Mini-project: Create the SMART objectives/KPI matrix for an e-commerce site

Acquire a complete mastery of digital marketing to develop strategies. Skills: Implement a webmarketing strategy; Organize the operational application of a webmarketing communication; Monitor and evaluate the results of a webmarketing communication; Understand the needs of its targets; Know and know how to use webmarketing tools; Set up a marketing automation strategy; Set up a marketing automation strategy; Analyze and optimize the user journey on digital channels; Use tools for measuring and managing digital performance; Set up marketing automation scenarios adapted to strategic goals;

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Mini-project: Create the SMART objectives/KPI matrix for an e-commerce site

Mini-project: Create the SMART objectives/KPI matrix for an e-commerce site