This mini-summary brings together the three essential pillars you have explored throughout this chapter: the baseline, the target, and the conversion funnel. These three elements are deeply interconnected, and mastering their relationship is what all...

Mini-summary: Baseline, Target & Funnel

Acquire a complete mastery of digital marketing to develop strategies. Skills: Implement a webmarketing strategy; Organize the operational application of a webmarketing communication; Monitor and evaluate the results of a webmarketing communication; Understand the needs of its targets; Know and know how to use webmarketing tools; Set up a marketing automation strategy; Set up a marketing automation strategy; Analyze and optimize the user journey on digital channels; Use tools for measuring and managing digital performance; Set up marketing automation scenarios adapted to strategic goals;

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Mini-summary: Baseline, Target & Funnel

Mini-summary: Baseline, Target & Funnel