Soul & Science: Fast Forward Your Marketing Mind

Mini: What makes a brand partnership work?


Listen Later

What makes a brand partnership align or clash? In this episode, we talk about how collaborations between brands, whether similar or vastly different, can skyrocket brand visibility and reach. From the massive Barbie movie collaboration that turned everything pink to high-profile partnerships like GoPro and Red Bull's space jump and the unexpected yet trendsetting Balenciaga and Crocs duo, this episode explores the strategic brilliance and potential pitfalls of brand alliances.

Brought to you by Mekanism.
...more
View all episodesView all episodes
Download on the App Store

Soul & Science: Fast Forward Your Marketing MindBy Mekanism and Jason Harris

  • 5
  • 5
  • 5
  • 5
  • 5

5

18 ratings


More shows like Soul & Science: Fast Forward Your Marketing Mind

View all
The Daily by The New York Times

The Daily

110,802 Listeners

Up First from NPR by NPR

Up First from NPR

55,980 Listeners

The CMO Podcast by vYve & Jim Stengel

The CMO Podcast

345 Listeners

Morning Brew Daily by Morning Brew

Morning Brew Daily

2,960 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,361 Listeners

The Ezra Klein Show by New York Times Opinion

The Ezra Klein Show

15,374 Listeners