Every time your users post a product review with a photo or video, they’re contributing to the vast treasure trove of user-generated content. But companies have barely scratched the surface in leveraging that visual content for marketing purposes. Why aren’t we mining the data across those images and videos?

In my latest podcast episode, I discuss how to bring structure to this kind of unstructured data, in a conversation with Cody Coleman, CEO of Coactive. Coactive recently announced its combined Series A and Seed funding from a16z, Bessemer Venture Partners, and others.

* What are the best practices for data teams to work with visual data?

* What mistakes are data teams making?

* Is this kind of unstructured data a “data problem” or a “marketing problem”?

You can listen to the podcast or read the lightly edited transcript. Let’s dive in!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit allisonpickens.substack.com