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In the early 90s, the fast food chain Rax thought outside the box with its mascot, selecting an animated spokesperson who was middle-aged, bland, monochrome, and going through multiple life crises, in order to attract the adult population. The campaign failed badly; Rax filed for bankruptcy 3 months later. Dickety-dee.
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2121 ratings
In the early 90s, the fast food chain Rax thought outside the box with its mascot, selecting an animated spokesperson who was middle-aged, bland, monochrome, and going through multiple life crises, in order to attract the adult population. The campaign failed badly; Rax filed for bankruptcy 3 months later. Dickety-dee.
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