In today's minisode, we’re diving into a spooky topic that haunts every calligrapher (and creative business owner) — getting ghosted by potential clients. If you’ve ever found yourself thinking, “Why aren’t people responding to me?” or feeling frustrated when a lead goes silent, you’re not alone. But here’s the thing: it might not actually be a “ghosting problem.” Ghosting is usually a sign of deeper issues with your marketing, messaging, or client workflow.

Tune in to hear our top tips on how to get leads to respond, how to stop getting ghosted, and how to strengthen your client communication in your calligraphy business. Spoiler: it’s all about staying top of mind with potential clients, clarifying your messaging to ensure you’re attracting the right people, and creating engagement strategies to help you stand out in the creative business world. We cover everything from pre-qualifying your leads to reframing how you think about ghosts, and we’ll explain why being super clear about your services and pricing is key to avoiding unqualified inquiries. Plus, we'll give you six free email templates to easily follow up with anyone you haven't heard back from without overthinking it!

Ghosting doesn’t have to be a frustrating mystery! With these simple steps, you can refine your client experience and attract leads who are the perfect fit for your calligraphy business!

Loved this episode? Leave us a review and share it with your calligraphy bestie, who might need a little ghost-busting, too!

🔗 Links to resources mentioned in this episode:

• Get Shaochen's FREE ghosting follow up email templates
• Get Alane's Calligrapher Client Email Templates

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