Sarah Cameron, Head of Content & PR at ComplyAdvantage, cuts through the AEO hype to share what's actually moving the needle - and what your exec team is probably already asking you about. From vendor comparison content to tracking AI citations, she brings the receipts on a strategy that's delivering higher demo conversion rates than organic search.

Tune into this episode, as we explore:

• (00:03) AEO vs. SEO 
• (03:04) The vendor comparison bet that paid off big (and why they almost didn't take it)
• (04:41) How to build your first prompt tracking list when you're starting from scratch
• (05:50) Why AI search converts better than organic - and what that tells you about buyer intent
• (07:02) Keeping your exec team and board informed on AI search without losing your mind

Listen to the full episode here: https://open.spotify.com/episode/1mVJj6o7TokSHljPFlpZU0