New startup companies are created every day, but many don’t last. According to the Small Business Administration (SBA) about 90% of startups fail. Unfortunately, 10% of startups fail within the first year.
Delali Dzirasa, the CEO and founder of Fearless technology was faced against the odds of failure when he started his business in 2009. However, Dzirasa set a goal in the beginning to create a company that would exist forever. “The why makes your company last more than the competitors,” Dzirasa said.
Fearless technology builds software with the soul to help solve problems. Technology powers so many things around us but, “so often that is not the same technology that happens to power things like healthcare, things like education, and social justice. So Fearless really exist to fill the gap and provide services and bring technology into that space,” Dzirasa said.
The name of the company holds a lot of value because it is a reminder to not be afraid. “Funny enough as much as I felt prepared to start a company and I felt like I had what I needed to get going….I was still terrified,” Dzirasa said.
“It’s pretty hard to wake up every day scared if you have a company called fearless; so, it was kind of an internal reminder,” Dzirasa said.
Before making the jump to start Fearless, Dzirasa sat down with his family and discussed the sacrifices needed to make his dream a reality. “We ended up selling all of our stuff and putting the parts we didn’t sell in storage. And I convinced my mother to let us move back in the house,” Dzirasa said.
Dzirasa and his wife moved and built the foundation of Fearless in his mothers’ basement. His wife gave him a year to get the company off the ground and he did. “Being able to cut the expenses and dump everything that came in back into the company is what helped to get the thing off the ground,” Dzirasa said.
Even though Dzirasa made the sacrifices necessary there were still roadblocks along the way. During the first year of the company Dzirasa also ran a marathon that taught him skills that kept the company going.
“That marathon coincided with the first year I was launching the company. I actually don’t know if fearless would be here if I didn’t run that marathon at the same time,” Dzirasa said.
The marathon was 26 miles long, but his trainer taught him to reach for each mile as a step until you reach the final milestone. Delali used that same mind frame when he started his company.
“It seems like you don’t know where to start and it’s like just do a little bit... and before you know it you look back in a couple of years and you’re like wow we built something pretty cool,” Dzirasa said.
Fearless has grown tremendously since it first began and continues to deliver innovative digital services to power the things that matter. Although, the company has hit so many goals Dzirasa says this is just the beginning.
“I don’t think we’ve made it. There’s a lot of things that we still need to accomplish, that is still on our radar. I feel like we’re just scratching the surface. I think we’ve got work to do,” Dzirasa said.
Most importantly, Dzirasa believes that he must use his resources to help open doors for others. Unfortunately, the number of minorities that create startups and receive funding is extremely low.
However, “there is a moment that we are in right now. Right now it is hot to be in tech and its hot to black. There is capital looking to be deployed, more people talking about where are the women founders, where are the minority founders, in a way that has never happen before,” Dzirasa said.
One piece of advice that Dzirasa has for the future minorities in technology is to be honest with yourself, how bad do you really want it? “You may want to be and entrepreneur less than you want to sleep, you may want to be and entrepreneur less than you want to hang out with your friends. So it’s not a matter of do you want it… its where is it stacked in the list of all the other things that you want to do,” Dzirasa said.
