Six figures on your 2021 goal list? Having the right systems and automations in your business are going to be key to allowing you to operate solely in your area of expertise and generate sales and conversions. Sales Strategist and Business Alchemist Kelly James joins the podcast this week to discuss how he went from helping mega corporations work more efficiently to coaching entrepreneurs.  We cover: Why working a 9 to 5 Prepares You for  Entrepreneurship  The One Thing You Must Know Before Trying to Push Sales What Every Entrepreneur Should Do to Prepare for 2021 The Six Figure Lessons Learned from COVID, Blockbuster, and More Connect With Kelly  Coaching: https://kellyjamescoach.com/ Instagram @kellyjamescoach Social Minute/Charity Water: https://www.charitywater.org/ IG @shaymlawson FB: Shay M. Lawson, Esq. Twitter: @shaymlawson  The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice. **This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. **

The journey from idea to tangible creation in any industry takes a significant leap of faith as well as time, talent, and financing. Documentary Film Director King Williams joins the podcast this week to share how interning for Spike Lee and working with Sarah Burns (daughter of Ken Burns) laid the foundations to build his own projects and career in film and journalism. 

We Cover:

Connect with King:

This is also a DUAL PODCAST EPISODE! Check out my interview with King on the Neighborhood Watch Podcast: HERE

IG @shaymlawson

FB: Shay M. Lawson, Esq.

Twitter: @shaymlawson 

The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice.

**This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. **

Taking a break from the CEO Mindset series to chat with Entertainment Attorney and Entrepreneur Amy Oraefo. Amy joins the @moytpodcast this week to chat with host @shaymlawson about how the details of the alleged details of Lil Wayne's UMG deal don't make dollars and sense. Plus Amy digs into how her Nigerian roots have played a major role in building her firm and breaks down how music creators can build business and network effectively within the continent of Africa's booming music scene

We Cover:

Music Resource Links

Charitable Giving + Organizations:

Connect with Amy:

IG @shaymlawson

FB: Shay M. Lawson, Esq.

Twitter: @shaymlawson 

The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice.

**This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. **

Ready to take the leap from corporate for good? On Episode 27 of the @moytpodcast @qianna_smith joins host @shaymlawson to share her journey going from working with organizations like Saks 5th Avenue, US Tennis Assoc, Time Inc, and Nordstrom to successfully launching the American Influencer Council the first not for profit trade organization for influencers.  

We cover:

Contact Qianna or Learn More about the AIC and Score Here:

IG @shaymlawson

FB: Shay M. Lawson, Esq.

Twitter: @shaymlawson 

The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice.

**This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. **

In episode 25 we talked about building million dollar IP assets; but what does that breakdown to in your business? Learn the 3 IP assets you should be building and protecting in your business. What risks you are taking by leaving the door open at certain levels of scale and success and how mature business owners with CEO mindsets prepare for legacy through proper IP asset management. 

IG @shaymlawson

FB: Shay M. Lawson, Esq.

Twitter: @shaymlawson 

The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice.

**This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. **

One of the main foundations of IP is the underlying value and goodwill built into the good or service associated with a particular brand.

Despite closing its doors and filing for bankruptcy, Pier 1 Imports was able to sell it IP for a whopping $20 million dollars. According to Retail Dive, the sale of sporting goods store Modell's intellectual property topped $3.6 million. Assets include Modell's trademarks, domain names, a customer database with some 5.6 million files in it

What about your business? If you were to sell the IP and goodwill of your business what would those Assets include? What do you believe drives consumers to choose your business over others? How important is the look of your brand vs the service you provide?

Brand Design expert David Tann suggests waiting a full year before visually branding your business. Sounds crazy right? 

David is one of my favorite clients at the firm and has launched brands for Abercrombie & Fitch, designed record-breaking holiday campaigns for Bath & Body Works, managed packaging for Kohl’s department store, revitalized the OshKosh B’gosh clothing brand, directed e-commerce for Carter’s, and unveiled the new identity for his hometown NBA basketball team, the Atlanta Hawks. In 2018, he branched out on his own to start the Tantrum Agency which has quickly grown to be one of the most sought after brand design firms in the country. Together we’ve worked on everything from contracts to trademarks.

Listen in to find out why waiting to visually brand your business makes perfect sense and what three branding principles David believes are key drivers behind tapping into consumer mindsets and building million dollar IP assets.

On episode 25 of the @MOYTpodcast David and I discuss:

IG @shaymlawson

FB: Shay M. Lawson, Esq.

Twitter: @shaymlawson 

The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice.

**This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. **

Building an enterprise takes time. But how exactly does it happen? On this week’s episode of the Minute of Your Time podcast I’m giving you a case study on Issa Rae, her show Insecure, Issa Rae Productions, and her Record Label and Publishing Company Raedio and the 4 principles to making multiple passions make sense in creating an ecosystem of enterprises that support each other. 

In Summary: 

Trapital Issa Rae Flow Chart: https://i2.wp.com/trapital.co/wp-content/uploads/2020/04/Screen-Shot-2020-04-23-at-1.19.59-PM.png?resize=768%2C564&ssl=1

 Subscribe to Trapital: https://trapital.co/?rh_ref=7d491c01

In this episode we are talking about Viacom vs Nick Cannon and the three lessons you can learn in ownership as it relates to negotiating with power to legally protect your business and creative content when working with larger entities. Plus the small print nobody tells you to look out for in conference/speaker agreements that could jeopardize your ownership in exchange for money!

We cover : 

IG @shaymlawson

FB: Shay M. Lawson, Esq.

Twitter: @shaymlawson 

The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice.

**This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. **

Are you ready when opportunity knocks? Are you taking whatever is offered to you out of excitement or fear? Learn these 6 lessons in Negotiating with Power from the current legal battle between Netflix and Oscar Award winning actress and comedian Monique:

Monique Wins Appeal Against Netflix for Low Ball Offer: HERE

Negotiate Like a Boss (Video Workshop) : HERE

Ahmad Aubery Change.org Petition: HERE

IG @shaymlawson

FB: Shay M. Lawson, Esq.

Twitter: @shaymlawson 

The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice.

**This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. **