5 Minute Sales Tip: Avoid Crossing The Abyss

In this 5 Minute Sales Tip, Paul G. Walmsley cautions against crossing the abyss from the interest piquing script into the presentation script. Paul outlines just how important it is to keep both scripts mutually exclusive. When asked, "So, what do you do?" it is so important that you have your own practiced and polished "elevator speech" which ONLY piques interest. You must avoid crossing over into presentation mode, otherwise you will likely lose your prospect....