Episode 31. 5 Minute Sales Tip: How To NOT Market To A New Customer

In Episode 31 of How To Market You & Your Business from Paul G. Walmsley, Paul describes how to Not market to a new customer with an experience he just had at a restaurant in Beverly Hills, California.

Paul lives by "Restaurant Row" and within a 10 minute walk of his apartment he has access to every kind of restaurant, bar and hang out imaginable. So, when Paul visited a restaurant in his neighborhood, you'd think the manager would take the time to get to know him and once he realized how local Paul was.....then surely he would see this as an opportunity??? No...Paul experienced how to Not market to a new customer!

Listen in as Paul describes how the manager of the restaurant blew it big time and why Paul will never return to a restaurant literally 2 minutes from his apartment....This is how to Not market to a new customer!