Minutes with Marcia B. | Multifamily Podcast from Apartments.com

For Fairfield’s Stephanie Johnston, being a leader means being willing to get your hands dirty — sometimes literally. The executive vice president and head of property management joins Marcia B. to talk about how multifamily is fundamentally a human business, what leaders can gain from listening, and why one of her proudest career moments involved pushing a porta-potty.

Bozzuto’s Kelley Shannon and Jenna Miller join the podcast to discuss the invisible moments that shape resident experience.

Whitney Kidd wants multifamily to embrace the power of tech. The Preiss technologist shares her vision of the future of the industry, from AI-powered robotics to Gen Z-approved authenticity.

In the latest episode, Welton McCrary and Rich Mitchell explore how multifamily marketers and operators can find balance between AI-driven efficiency and the authenticity of the human touch.

If multifamily marketing is cooking, it takes more than just getting the recipe right. Justin Godwin, home chef and multifamily marketing expert, joins the podcast to share the ingredients for success. He explains why multifamily marketing isn’t rocket science — but is getting close — and how a breakfast in St. Barts sparked inspiration for promoting properties back home. From the importance of the renter mindset to the hidden power of continuity, Justin offers timely advice for leasing agents and executives alike.

From fighting food insecurity to providing shelter for vulnerable individuals, the multifamily industry is at the heart of important charitable work across the United States and Canada. In this special episode in honor of our ThanksGifting campaign, Marcia B. sits down with representatives of five charities that work closely with the multifamily industry to discuss their mission and impact:

• Keli Lynch-Wright: Hatching Hope provides essential supplies to help multifamily residents recover from disasters like fires, floods, and hurricanes.
• Kristen Poteet: Entryway combats homelessness by providing at-risk individuals with a path to housing and economic stability through a career in the multifamily industry.
• Jennifer Bushinger-Ortiz: Move for Hunger fights hunger and waste by coordinating with apartment communities and movers to redirect food to local food banks.
• Bridget O’Connell: CoreGiving relies on support from its multifamily partners to direct 100 percent of donations to fund food banks across the nation.
• Bernadette Majdell: HomeSpace builds and operates affordable multifamily housing on a nonprofit basis to shelter vulnerable individuals and families.

Devin Lusk loves thinking outside the box. In the latest episode of the podcast, the director of marketing for American Landmark shares her creative strategies for attracting prospects and improving resident satisfaction. She explains what makes a social post a scroll-stopper, why every email needs a bit of fluff, and which old-school marketing tactic she wants to bring back — with a modern twist.

What do property management operations, scalability, and Mr. Rogers have in common? Vanessa Siebern joins the podcast to share her perspective. As the chief operating officer for FPI Management, she offers tips for expanding operations into new markets, shares a pandemic-era habit that has stayed with her, and explains what she’s learned from the iconic host of children’s TV.

In this latest episode, Marcia B. sits down with Char McCurdy to talk about multifamily success and advocacy. The Dallas-based president of Summit Property Management shares her four C’s for creating a thriving company culture, breaks down what centralization looks like at Summit, and explains why now is the one of the most exciting times to be in multifamily.

How did a Dale Carnegie trainer end up in mergers and acquisitions? Patrick Morin of Transact Capital joins Marcia B. to share his story. He explains the ingredients of a successful M&A, the secret to public speaking, and the mission that’s driven him ever since his son died in a tragic accident.