In this episode we caught up with Ian Brodie, he’s been named as one of the "Top 50 Global Thought Leaders in Marketing and Sales" by Top Sales World Magazine and as one of the "Resources of the Decade" for professional services marketing by Raintoday.com. His book "Email Persuasion" has been the #1 selling book on email marketing for the last 5 years on Amazon globally and has over 200 five-star reviews. 

During our conversation, we walk through Ian's journey in email marketing and how he hopes to affect change for clients in their email strategy. We learn about some of the pitfalls to avoid in email marketing and get valuable tips on how B2B companies can increase engagement. Ian also spoils us by spilling details of his hit book, "Email Persuasion."