Are you interested in how strategic marketing can create community change with limited resources? In this episode of The Power Lounge, host Amy Vaughan introduces Erin Maxson from COHatch, a specialist in impact marketing. The episode, titled "Mission-Driven Marketing," explores the use of narrative to engage communities and the effectiveness of cost-efficient marketing campaigns. Erin shares examples from supporting local blood drives to assisting a budding romance novelist with a new website. The discussion will cover the importance of local involvement, the benefits of seeking feedback, and how targeted marketing efforts can influence communities significantly.

Listen for a conversation filled with real-world stories and strategies from Erin that demonstrate how impactful change is achievable for everyone..

Connect with Erin:

Erin Maxson

Head of National Digital and Marketing, COHatch

LinkedIn: https://www.linkedin.com/in/erinmaxson/

Episode Timestamps:

00:00 - Introduction

00:49 - Exploring Purpose-Driven Marketing for Significant Impact

09:20 - Personalized Contributions from Smaller Businesses

11:00 - Discovering Pressure-Free Community Impact in Phoenix

16:19 - COHatch: Enhancing Community with Coworking Spaces and Rentals

24:06 - Laurie Champions Passionate Storytelling for Community Engagement

27:22 - Effective Storytelling in Impact Marketing on a Budget

32:28 - Building Sustained Relationships Through Mission-Driven Marketing

37:51 - Leveraging Local Research to Understand Community Needs

43:02 - Lynette Utilizes Local Design for Enhanced Community Comfort

49:23 - Focusing on Revenue and Organizing Events to Support Star House

53:50 - Committing Effectively by Knowing Yourself

57:59 - Challenges Encountered While Reading "How Change Happens"

01:02:19 - Outro

Quote of the Episode:

"Being a smaller business or freelancer is tough, but seeing my direct impact on others is deeply rewarding." - Erin Maxson

"In impact-driven campaigns,You have to be prepared to watch it fly or fail" - Erin Maxson

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