Mission First - Entrepreneurs for future

This is the best-of from Mission First, the podcast-masterclass to learn from successful entrepreneurs changing the world for the better!

Kick back and listen to some of their best advice from Seasons 1 and 2.

New episodes will be available in Q4 2022.

Captain Paul Watson is а marine wildlife conservation and environmental activist. Watson was one of the founding members and directors of Greenpeace. In 1977, he left Greenpeace and founded the Sea Shepherd Conservation Society, which is the biggest non-governmental navy in the world, dedicated to protecting the ocean.

Learn from his advice about the impact of their new branding, and how to "hack" the media by serving them what they want.

Listen to the full episode here - Mission First episode 2 

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Follow us on Linkedin, IG and Facebook.***

***We’d love it if you could share the pod with friends and people who need entrepreneurial advice. All you need to do is send them a link like these…

Spotify - link 

Apple Podcast - link 

All other podcast platforms - link 

⚡️⚡️⚡️DONT MISS the full best of Mission First ⚡️⚡️⚡️ 

Signup for the newsletter here ">Signup for the newsletter here and receive all the best-of episodes + get the summary of Do's and Dont's of each episodes!

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This is the best-of from Mission First, the podcast-masterclass to learn from successful entrepreneurs changing the world for the better!

Kick back and listen to some of their best advice from Seasons 1 and 2.

New episodes will be available in Q4 2022.

Jeff Kirschner is the Founder and CEO of Litterati, a global community working to create a litter-free planet. Listen to his advice on how to build a community around your brand.

Listen to the full episode here - Mission First episode 1 

***Keep up with new episodes and exclusive content by signing up for our newsletter here.

Follow us on Linkedin, IG and Facebook.***

Signup for the newsletter here and receive all the best-of episodes + get the summary of Do's and Dont's of each episodes!

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If as a kid, you dreamt of trying to protect lions and other wild animals at the other side of the world and now you have a normal job but you still have such a dream, and you don't know how you could achieve your childhood dream beside your job, this episode is for you!

If you are already on your way to have an impact on the world with your social organization, or your startup, and donations are a part of your revenue streams and you'd like to learn how to maximize them, then this episode is also for you!

“Many organizations which have the sole purpose of doing good are not led in a very entrepreneurial way. They are less efficient and KPI driven.” contemplates Marlon, my guest in this episode.

Dr. Marlon Braumann comes from the VC world. No surprise, he looks for efficiency even when it comes to his NPO.

Marlon founded AMES Foundation (Africa's Most Endangered Species) 2 years ago as a side project.

AMES’s mission is to conserve wildlife, protect biodiversity and make Africa a safer place for animals.

It became Marlon’s most successful fundraising.

AMES has:

🌟a business model that collects 600k+€ of donations per year

🌟a merchandise shop and travel expedition sales as extra revenue streams

🌟2 reservation sites in Africa

🌟17 FTEs from local communities working on site

They make an impact in 4 different ways:

- Conservation

- Innovation - transfer technology to Southern Africa

- Community Development - jobs for local people

- Legislation - political work and jurisprudence

I believe I found the right guy to talk about 💡How to start and boost your revenue as a social or non-profit organization💡

In this episode you will learn about:

✅ Commit time to the project

✅ Look at it as if it was a normal company

✅ Aim for profit

✅ Know who you want to have on board

✅ Tell a clear story when looking for funds

✅ Don't expect people on site to have the same work standards as you

✅ Don't allow everybody to join the operational team

Do you want to join AMES,? Well, most probably you can’t. They are an invite-only community. But you can listen to this episode of the podcast 😀

Let's go 🦁

Resources:

Dr. Marlon Braumann LinkedIn  

AMES website 

Book: The Hard Thing About Hard Things by Ben Horowitz 

⚡️⚡️⚡️DONT MISS the best of season 1 ⚡️⚡️⚡️

= 10 episodes of less than 10 minutes to download and listen to here">here.

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If you are into circular economy, non-digital products,  e-commerce, or retail, or if you simply want to go from thinking about it to actually starting your own business. You don’t want to miss this episode.

Circular economy is great on paper, but only a few manage to turn the model into real business success. 

Creating a tangible product is never as easy as creating a digital product.

It's not as fast to iterate with clients' feedback and the costs are higher.

And when you’ve finally built the right product… How do you sell it?

Online only? Or in a physical shop?

MOYU produces rewritable notebooks, made of stone paper, on which you can write and easily erase without traces up to 500 times.

I was skeptical at first, but I met the Moyu’s team in Berlin last year and after trying it, I directly ordered two notebooks for my girlfriend and myself for Christmas.

Since then, I stopped buying “normal” paper notebooks and have already filled and erased their notebook twice.

Moyu has successfully grown in the Netherlands and now they are scaling up internationally.

They have more than 20 people and so far more than 200 companies have bought their notebooks that they can personalize for their employees.

Plus, you can find them in more than 70 retail stores across the Netherlands.

The Moyu team believes in a world without deforestation 🌳. Together with Trees for Kenya, they have planted more than 60.000 trees, one for each product sold.

My guest today Roel Schatorjé, is the founder of MOYU. He shared his advice on 💡 How to dare start your journey as an entrepreneur 💡

In this episode you will learn:

✅ How he stopped being a wannapreneur and started Moyu

✅ How to be prepared to fail

✅ How to listen to your customers

✅ The importance of nurturing your first clients

✅ Why and how to bootstrap as much as possible

✅ The pros of investing in branding early

✅ Why you shouldn’t make too many products

🎧Listen to the episode

And if you want to order a Moyu notebook, get your 15% discount by clicking here  (this is NOT an affiliate link).

Resources:

Roel’s LinkedIn 

Moyu website 

Link to Moyu’s documentary 

Podcasts:

Groeivoer  (entrepreneurship podcast in Dutch)

Books:

Charles Eisenstein - The More Beautiful World Our Hearts Know Is Possible 

Charles Eisenstein - Sacred Economics 

Kim Scott - Radical Candor 

⚡️⚡️⚡️DONT MISS the best of season 1 ⚡️⚡️⚡️

= 10 episodes of less than 10 minutes to download and listen to here">here.

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If you are interested in B2B partnership, SaaS product development, Sustainable fashion, or Supply chain, this episode is definitely for you!

🌟 How do you develop an online sustainability fashion platform with 55 brands onboard, more than 3.000 suppliers and more than 2 million products?

🌟 What happens when you find out spreadsheets are great for lots of things, but they fail when the amount of data gets too big?

🌟 What happens when you find out there is no existing solution to track transparency in supply chains?

Retraced happens!

Retraced started as a simple green marketing tool in 2018.

The simple tool grew into a whole sustainability management platform in 2020 when Covid pushed the company to a pivot.

How did this happen?

Lukas Puender and his team listened to their clients and they worked together with them to develop the perfect solution.

🚀 Today Retraced has grown to 30 people, working from 10 different countries

🚀 They’ve raised 2.5M+ in funding

🚀 Their revenue is 7-digit and it has +15% month-on-month growth

And they still listen to their clients.

Retraced still has its chat function. A client can send them a question and in minutes it will be answered. This is a KPI that’s tracked.

Their platform usage tracking makes them even more client-centric, helping their partners in the onboarding and the improvement of the platform.

So who else, if not Lukas shared his advice on 💡How to become successful in B2B sales by seeing your clients as partners 💡

Among it you will find:

✅ How to find the best solution together

✅ “Fake it till you make it”-mentality is a double-edged sword that quickly cuts deep

✅ Why invest early into a project?

✅ Innovation is good, solving a problem is better

✅ How to build a team you can trust

Get this and more in the new episode. 🎧Listen to the episode

Resources:

Lukas Puender LinkedIn">LinkedIn

Retraced website">website

Book: Chris Voss - Never split the difference">Never split the difference

⚡️⚡️⚡️DONT MISS the best of season 1 ⚡️⚡️⚡️

= 10 episodes of less than 10 minutes to download and listen to here">here.

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TODAY'S EPISODE 

How can we make people more aware of the extinction risks on the animals of this world, get people to care about it, to change, and also to raise money to protect these animals?

My guest today, Paul Goodenough realized that environmentalism is too often not something on the menu. People are too caught up in their everyday lives, they don’t have the time, they do not know how to help.

So he came up with Rewriting Extinction, a comics book collection with stories to change the world. In a few frames, their comics help you understand the issue, relate to it, and get a tangible action you can take today.

Their mission is simple: change, protect, restore, inspire.

With his mission, Paul has managed to attract a panel of stars like the comedians Ricky Gervais, Andy Serkis (Gollum from Lord of the Rings for those who don’t know), Jane Goodall, Peter Gabriel, and in total more than 300 creators to contribute to these stories.

Without spending a penny on ads, Rewriting Extinction managed to reach 115M people and collected 1’480’000 pounds in donations.

💡Paul is a great producer and a storyteller so in this episode we discussed about:

• How to build a brand, with no media investment

Are you ready? Let’s go!

Resources:

Paul Goodenough Linkedin">Linkedin

Rewriting Extinction site">site

Books:

Don’t make me think">Don’t make me think by Steve Krug 

Business Model Generator ">Business Model Generation by Alexander Osterwalde, Yves Pigneur

The dog comics">The dog comics discussed in the episode

⚡️⚡️⚡️DONT MISS the best of season 1 ⚡️⚡️⚡️

= 10 episodes of less than 10 minutes to download and listen to here">here.

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TODAY'S EPISODE 

You thought B2B was challenging? How about dealing with governments? 😱

Who should you contact? What is the best way to reach out to people in power in different countries? How to sign deals or test potential solutions quickly?

Working in B2G, business 2 governments, can be extremely challenging but

Jacob Bossaer has done it successfully with governments across Asia, Africa, and Latin America.

He founded Bosaq in 2015 with the mission to supply clean drinking water to the people who don’t have it today and Bosaq does it in a sustainable way. The company’s current ambition is to bring clean drinking water to 1.5 million people across the globe.

Since 2015 Bosaq went from 2 to 14 employees.

It is active on 3 continents.

They provide drinking water to 40.000 people.

And they have 3 patents.

Working and selling to governments requires a wide set of skills and a personal touch. Especially when it comes to a national security asset such as water.

In this episode Jacob shares his 6 Do’s and Don’ts when talking to people in power and

💡How to grow a B2G and sell to governments💡

Among them you will learn:

✅ how crucial it is to know the key decision-makers in the organization

✅ how to do your research

✅ how to not forget the human touch

✅ to be patient

✅ the importance of “What’s in it for me?”

✅ how to listen actively

Get this firsthand advice. Listen to the episode with the link below.

Resources:

Jacob Bossaer Linkedin">Linkedin

Bosaq website">website

Book:

Chris Voss - Never split the difference">Never split the difference

⚡️⚡️⚡️DONT MISS the best of season 1 ⚡️⚡️⚡️

= 10 episodes of less than 10 minutes to download and listen to here">here.

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TODAY'S EPISODE 

Si vous aimez la greentech, les projets collectifs porteurs de sens, les actions écologiques concrètes, ou que grandir une communauté est important pour votre projet, cet épisode résonnera sans aucun doute en vous !

Il est aujourd’hui l’invité du podcast Mission First, et nous prouve que co-construire son projet peut faire la différence et lui donner du sens.

Arthur Auboeuf a pour projet de trouver des solutions concrètes à la crise environnementale en levant 1 milliard d’euros pour développer 100 innovations d’ici 2030.

Nous avons parlé en particulier de :

✅ La nécessité  de savoir qui l’on est pour aligner son projet avec ses valeurs et lui apporter l’énergie nécessaire.

✅ L’importance de testerl'appétence du marché en premier

✅ Comment construire son projet grâce aux échanges humains 

✅ Comment commencer rapidement et ne pas rester figé sur ses positions

✅ Comment se créer des opportunités pour améliorer son discours et son projet

Alors, prêt(e) à rejoindre la communauté ?

Ressources et recommendations de l'épisode:

• Sapiens, Yuval Novah Harari https://www.amazon.fr/Sapiens-Animales-History-Humankind-Espagnole/dp/8499926223">https://www.amazon.fr/Sapiens-Animales-History-Humankind-Espagnole/dp/8499926223

⚡️⚡️⚡️DONT MISS the best of season 1 ⚡️⚡️⚡️

= 10 episodes of less than 10 minutes to download and listen to here">here.

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TODAY'S EPISODE 

What is it like to start from scratch in an industry you know nothing about?

This is what Megan Glover did back in 2016 when she started 120Water. Today 120Water has grown to 75 FTEs, more than 200 customers and a 7-digit revenue.

They are paving the way for the water industry, moving it from paper into the cloud. They offer digital solutions to water professionals, helping them protect public health way more efficiently.

Megan spent 10 years in marketing before deciding to pursue water as her next career move, and it was then natural to talk about

How to use your experience and a different perspective to innovate in a new industry and find purpose

Megan shares her angle on how to:

✅ Find mentors

✅ Apply proven concepts and  solutions to your business

✅ Keep your customer at the center of your strategy even as you scale

✅ Don’t let hearing NO discourage you

✅ Learn to let go

✅ Hire the right people

✅ Build a brand your customers would love to buy

Ready to dive in the water? Let's go!

Resources and recommendations from the episode:

Megan Glover on Linkedin">Linkedin and Twitter

120Water website">website

Podcasts:

Everyone Hates Marketers">Everyone Hates Marketers

This Week In Startups">This Week In Startups

How I Built This, Guy Raz">How I Built This, Guy Raz

​​(Don’t) Waste Water, Antoine Waler">​​(Don’t) Waste Water, Antoine Waler

We the Possibility: Harnessing Public Entrepreneurship to Solve Our Most Urgent Problems by Mitchell Weiss">We the Possibility: Harnessing Public Entrepreneurship to Solve Our Most Urgent Problems by Mitchell Weiss

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz">The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz

⚡️⚡️⚡️DONT MISS the best of season 1 ⚡️⚡️⚡️

= 10 episodes of less than 10 minutes to download and listen to here">here.

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TODAY'S EPISODE 

Today, I welcome Ilona Ludewig to share with us how she was able to accomplish what most entrepreneurs dream to do. Create a greentech company and exit it after less than 5 years.

Ilona Ludewig is a serial entrepreneur, strategy director in several companies, consultant, and she founded 4hundred in 2016. 4hundred became the fairest green energy provider in Germany in 2020 and was acquired by the UK tech unicorn Octopus Energy.

Ilona shared Do’s and Don’t about:

“How to start, run, and exit an energy company” and This episode is a must-listen if you would like to learn:

When is the right time to sell your company or join forces with another player in your market.

How to improve your team’s operation by building in-house tech tools.

How to ensure that your product or service maintains a culture of positive growth.

We also shared on the importance of mindset when hiring someone to join your team and how valuable are skills in the over all hiring process.

Ilona also shared personal experience on how she leveraged technology to provide better customer experience

Are you Ready? Let’s dive in together!

Resources and recommendations from the episode:

Ilona Ludewig on Linkedin">Linkedin and Instagram">Instagram

Digital forum provider: Standing on Giants">Standing on Giants

Book: Alchemy By Rory Sutherland">Alchemy By Rory Sutherland

Podcast Recommendations: No Stupid Questions By Stephen Dubner and Angela Duckworth">No Stupid Questions By Stephen Dubner and Angela Duckworth

Squeezing the Orange By Professor Dan Cable and comedian Akin Omobitan">Squeezing the Orange By Professor Dan Cable and comedian Akin Omobitan

⚡️⚡️⚡️DONT MISS the best of season 1 ⚡️⚡️⚡️

= 10 episodes of less than 10 minutes to download and listen to here">here.

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