In this episode of Performance Delivered, Steffen Horst is joined by Elizabeth Eberle, SVP of Marketing at Spoiler Alert—a CPG tech company helping brands turn excess inventory into revenue. Elizabeth shares how understanding your customer at a deeper level can transform not only your messaging, but your product and go-to-market strategy.

Whether you’re building a mission-driven brand, launching a SaaS product, or simply trying to better connect with your audience—this episode offers a masterclass in customer empathy, product-market fit, and the real role of marketing in growth.

🔍 In this episode, we discuss:

• How to uncover deep customer insights through interviews and behavior tracking
• Why marketing must act as the glue between product, sales, and customer success
• Using storytelling to drive mission alignment
• Real-life examples of turning feedback into product strategy
• Balancing corporate goals with user pain points in a way that scales

The views and opinions expressed on the “Performance Delivered” podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Performance Delivered, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2025.