In this podcast, PebblePost’s VP of Marketing, Celeste Giampetro, talked with Dave about the importance of defining a good mission statement, why Marketing needs more generalists than specialists now, how to develop cross-functional teams, and leading with vulnerability. During the conversation, they also spent time discussing different leadership techniques that will help you get the most out of your team.

SHOW NOTES

00:08 Podcast TLDR

01:44 Podcast Begins

02:11 Some background on Pebble Post and Celeste’s role there

03:31 Is having a mission statement or vision statement important?

04:03 What problem is Pebble Post solving and how are they solving it?

09:43 Why marketers need to focus on being more generalized than specialized.

11:49 When are you done being a startup?

12:58 How we ended up with so much specialization in the first place

13:48 How do you determine if your generalist actually has the focused skills you need.

15:09 How to find people who want to grow and then to mentor them

16:03 Leading with vulnerability and transparency

18:10 What value does a manager get from leading with vulnerability

19:42 An example of how leading with vulnerability and transparency backfired

20:31 The benefits of giving up the control and power; and how it can have a very positive impact on the organization

22:00 Making sure everyone knows the Mission and Vision Statement

22:18 Introducing cross-functionality into your team

24:08 Do Gen X and Millennials approach collaboration and cross-functionality differently?

25:18 What is the key to motivating people? “Can you extract from them their best work?”

27:07 The importance of learning about the people on your team before you start trying to direct their behavior.

28:07 On Managing people - “It’s al about relationship building”

28:55 Agile at PebblePost

30:32 Getting in touch with Celeste

CONTACTING CELESTE

Twitter https://twitter.com/stinapessa

LinkedIn https://www.linkedin.com/in/celestegiampetro/

Pebble Post http://pebblepost.com

CELESTE’S ARTICLE

Step Aside, Specialist: Return Of The Marketing Generalist

https://blog.pebblepost.com/dont-call-it-a-comeback-the-very-high-value-of-being-a-marketing-generalist