At the intersection of sports and business sits Mississippi State University’s associate extension professor of economics and online marketing coach, Dr. James Barnes. Dr. James Barnes is a Storybrand Certified Marketing Guide, the Director of the Bricks-To-Clicks Marketing Program at Mississippi State University, a youth basketball coach, and an author. Drawing upon his unique expertise and easygoing attitude, Dr. Barnes makes room for a conversation that explores the parallels between sports and business, shedding light on the importance of perseverance, a positive mindset, and the transformative power of marketing in today’s fast-changing economy.

In this Sports Backdrop episode, we discuss:

Connect with Dr. James Barnes: Bricks-To-Clicks | Podcast | LinkedIn | Twitter

Learn more about Mississippi State University: website | Niche profile | CE, Marketing & Sales

Wrapping up:

Social media:

Related content to “Mississippi State University + Dr. James Barnes | Education, Youth Sports, and Marketing Insight”:

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Credits:

More about our guest, Dr. James Barnes:

Dr. James Barnes is a professor, marketing mentor, and author who has dedicated his life to helping others achieve their business goals. He is an Associate Extension Professor and Economist at Mississippi State University, the brains behind the renowned Bricks-To-Clicks® Marketing program, and the author of ‘5 Social Media Mistakes Your Business Should Avoid’. Two decades of coaching youth basketball and a tenacious determination to help people succeed have shaped James into the kindhearted, insightful teacher he is today. James lives by the ethos that anything is possible with positive encouragement and a willingness to work as hard as you play. His latest offering is Master Your Marketing – an interactive, online course that takes the mystery out of marketing, so entrepreneurs can make money instead of wasting it.

Eric Kasimov is the founder of SportsEpreneur, part of the KazSource media network. Since launching the platform in 2015, he has hosted over 500 podcast episodes, written and published more than 1,500 articles, and advised business leaders, founders, and creators on building authority through media strategy.

Through his brands — KazSource, KazCM, SportsEpreneur, and QuietLoud Studios — Eric leads teams that produce podcasts, develop brand platforms, and help companies grow through modern content ecosystems. He also scaled KazSource Insurance into a seven-figure boutique agency, providing the foundation for the broader media network he operates today.

His work has been featured in Forbes, Axios, and Front Office Sports, and his podcasts have included conversations with top founders, investors, and athletes turned entrepreneurs.

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