Everyone talks about the things they did that got them clients or made them money…but what about the things that didn’t?

43. 5 Mistakes I’ve Made in My Lash Business that Made Me Lose Clients or Income

This is THE podcast for you if:
- you're a solo lash artist or beauty business owner
- you're working on building your clientele/growing your business
- you want to be apart of a like-minded community of beauty biz owners growing their businesses together

Lash Biz Babes is all about lashes, business, marketing, mindset, empowerment, &amp; community!

A little about your host: My name is Erica Schramm, and I'm a mama, lash artist since 2014, lash/beauty business coach, &amp; a licensed instructor. I'm here to help you build a full beauty clientele &amp; create a life that you love. Let's grow together!

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Entrepreneurship

If you want to spice up your social media content game to get more lash or beauty clients, this episode is a MUST LISTEN! We create and/or post around 100 or so posts per WEEK for our social media management clients right now. So, we have a lot of data of what is working and what isn't working well currently. This isn't just opinions - this is literally what I've compiled based on actual insights from our clients' content.


This is a great time of year to do a little audit of what's working well and what's not, and jazz up your content to hit your goals! I also give a little life update and let you know a few of the events I will be at this year! I would love to meet you if you'll be at any of them!


Elite Lash Convention in Dallas, TX on July 21st! I will be speaking about finding balance in your lash sets and in your life! So freaking excited for this topic. It is so near and dear to my heart. Here is where you can learn more and grab a ticket: www.elitelashconvention.com


Nails and Lash Expo in Fort Lauderdale, FL on April 6th and 7th, 2025! I will be teaching a class at this expo on growing your local following and establishing a strong local presence online, so you can actually grow your lash/beauty clientele from social media. Check out the event here: nailslashexpo.com


Lash Biz Babes is an official sponsor of International Lash Expo in Miami, FL on September 15th and 16th! Make sure to hit up the photo booth, because it will look great! ;) Use code LASHBIZBABES at checkout for 10% off your ticket! (I don't make any money from you using the code - you just get a discount!)


And I will be at LashCon this year as an attendee! We will be doing another Lash Biz Babes Meetup this year, so keep a look out for details. Send me a message on IG if you're interested, and I will add you to my list to send details to when I have it planned. 


Let's be friends on IG: www.instagram.com/xoericaschramm


Tired of doing all your content by yourself? Want someone to manage your social media for you? We offer done for you content and full social media management services for salons and beauty businesses on Facebook, Instagram, Google Business Profile, and TikTok. Send me a message on IG and let's talk about it! www.instagram.com/xoericaschramm

64. What's Actually Working on Social Media to Get Lash/Beauty Clients Right Now

You all have been asking so many questions about LBB Conference, so this is a quick & easy listen to help you learn all about it! I shared who this year’s speakers are, what you’ll learn, how it’ll work, a couple things we are doing differently this year, and a few tidbits in between. And most especially how this will help you grow your lash or beauty business this year! 

Use code LBB to get $50 off your ticket here: https://sso.teachable.com/secure/1259281/checkout/5537059/lash-biz-babes-online-conference-2024

Learn more about the event, see the schedule, and more: https://www.lashbizbabesconference.com

Let’s be friends on IG:
My Page: www.instagram.com/xoericaschramm
Lash Biz Babes Page: www.instagram.com/lashbizbabes

63. Spilling the Tea about Lash Biz Babes Online Conference

In this week's episode, you get to hear from one of my favorite people in our industry, Miss Jazzy!!! Today she shares her story of following her dreams to go into the beauty industry, how she transitioned from managing a franchise studio to going out on her own, what advice she would give you if you're wanting to do the same, how to keep moving forward when things get hard, and more! 


Her successful transition into going solo is a real life example of what can happen when you go all in, work hard, invest in your education and growth, and keep believing in yourself no matter what.


It brings up this question: What can happen for you if you had 6 months of self-discipline and sticking to your goals no matter what? A lot can happen with just one decision!


Here is where you can find Jazzy online:
Instagram: www.instagram.com/jazzysglambar_
TikTok: https://www.tiktok.com/@jazzysglambar_


Are you ready to grow and thrive in your lash/beauty business this year? Join us online on May 18th and 19th for Lash Biz Babes Conference! 2-days of speakers, huge giveaways, online networking, and more! You will learn on topics like clientele building, content creation, using AI as a personal assistant, website building, SEO (how to get found in searches), self-development, overcoming burnout, bookkeeping, and way more! 


GET $50 OFF YOUR TICKET WITH CODE 'LBB' - Only for my listeners, because you're the best! *Code only valid for pay in full option*


Get your ticket here: https://www.lashbizbabesconference.com/


Let's be friends on IG! www.instagram.com/xoericaschramm


Social Media Management: www.beautycorpro.com

62. Her Journey From a Franchise to Successful Solo Lash Artist with Jasmine Nance of Jazzy's Glam Bar

This week Denys and I are doing our tell all episode on what it’s like to work for a franchise lash studio! As with anything in life, there are pros & cons to it. In this episode we talked about lessons we learned, whether franchises are a good place to start out at or not, crazy client stories, how to decide whether to go solo or work for someone else, all about taking foreign fills and how to do it effectively, and more!

I’m curious on your thoughts about the episode! DM me on IG and let me know what you think -> instagram.com/xoericaschramm 

Find Denys Online: 
Instagram.com/denydiva 
https://www.tiktok.com/@denydiva

Lash Biz Babes Online Conference tickets go on sale on March 16th! This is a 2-day, all online conference happening on May 18th + 19th for solo lash artists & beauty business owners who want to step into their empowered era. You will learn how to better support yourself physically, mentally, emotionally, financially, + strategically as a solo business owner this year

61. Pros + Cons of Working for a Franchise Lash Studio with Denys Rodriguez aka DenyDiva

On this week’s episode, you get to listen in as Abby O’Sullivan shares about how to take care of yourself physically and mentally as a lash artist or solo beauty business owner, so that you can create a long-term business that you love.

Abby is a long-term lash artist turned wellness coach. She is passionate about empowering beauty pros with uncomplicated self care tips and knowledge to keep them feeling their best physically and mentally so they can avoid burnout and love their careers for a long time. She is the creator of Free Your Body Strength and Mobility Classes for Beauty Pros and the host of the Beauty Pro Wellness Podcast. Abby is also the co-founder of Wonder Podcast Productions, a podcast management agency.

If you are struggling with burnout or wanting to have more balance in your life/business, then this episode is for you!

Find Abby Online:
Instagram: www.instagram.com/coachabbyo
Website: www.coachabbyo.com
Podcast Management: www.wonderpodcastproductions.com Mobility Class: https://freeyourbody.coachabbyo.com/

Find Erica Online: 
Instagram: www.instagram.com/xoericaschramm

This week’s sponsor, Piper Rose Select Skincare: Ready to make more money without taking more clients? Piper Rose has created an eye serum roller bottle that is eyelash extension safe to retail to our clients! I have been using it for the last few months and LOVE it! 

Sign up for a wholesale account to get 50% off your orders & if you put, “Erica says Piper Rose Eye Serum Roller is the bomb x2!” in the notes box at checkout, they will send you 2 rollers for FREE with your order! Find all things Piper Rose Select Skincare here: https://piperroseselect.com

43. 5 Mistakes I’ve Made in My Lash Business that Made Me Lose Clients or Income

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