Barbara Moran-Goodrich, president and CEO of Moran Family of Brands, joins this episode to talk about Moran’s acquisition of Mister Transmission. Barbara shares her personal journey into the automotive aftermarket and franchising world, the family philosophy of helping entrepreneurs build their own legacy and how she encourages a franchisee-first culture. She explains what the deal means for Canadian franchisees, from enhanced technical and business support to cross-border warranty and service alignment, and outlines her long-term vision for growth, collaboration and keeping customers road-ready as the industry evolves.

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