Welcome to the enhanced media segment for the March issue of Jobber News. We’re featuring AIA Canada incoming chair Jason Herle with more of our discussion that couldn’t fit in the pages of the feature. Jason talks about how he learned from his predecessor Brent Hesje, who also once served as AIA Canada chair, his key messages for the industry plus, what advice he would give to professionals in the automotive aftermarket.

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Kim Cottle, president and CEO of Associated Equipment, a manufacturer of battery chargers, shares her journey from joining her family’s business to becoming its leader, highlighting her passion for U.S.-based manufacturing and product innovation. She advocates for women’s involvement in the automotive industry, emphasizing the importance of mentorship, networking and leadership roles. Kim looks at how to adapt to industry challenges, prioritizing exceptional customer service and fostering trust through integrity and strong professional relationships. She offers advice on resilience, collaboration and maintaining a human touch in an evolving, technology-driven industry.

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Ontario is facing a mounting tire crisis after regulatory changes lowered recycling targets from 85% to 65%, leaving millions of tires stranded across the province. Adam Moffatt, executive director of the Ontario Tire Dealers Association, about how reduced obligations have triggered service cutbacks, stockpiles and growing fire, safety, insurance and environmental risks, especially in rural areas. Moffatt outlines the urgent need for government intervention, higher targets and regulatory fixes, and calls on dealers, municipalities and consumers to pressure to help alleviate the situation.

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We rounded up highlights following conversations with representatives from Volvo, Ford and Stellantis from the 2026 Canadian International AutoShow in Toronto. During Media Day, Matt Girgis from Volvo Canada explores about the importance of government incentives, how much they’ll actually help and what impact Chinese EVs can have on the market, Said Deep from Ford tells us how Ford is making an effort to bring what was traditionally aftermarket business over to the dealer side of things and Brad Horn from Stellantis dove into the importance of customer choice when bringing vehicles to market.

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Meagan Moody, founder of The Moody Blueprint, shares her unique journey from a career in her family’s aftermarket business to launching her own strategic consulting firm. She discusses what exactly fractional leadership is, its evolution and benefits. She also dives into the challenges and opportunities of striking out on her own and the importance of building strong networks. Meagan also tackles key industry trends, the vital role of data-driven decisions and navigating hype versus real impact.

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Isaac Bunick, founder of Motormia, explains how artificial intelligence is transforming the parts-buying experience among car enthusiasts. Originating from moments in the garage with his daughter, Isaac shares how Motormia harnesses AI and real-world evidence to help users discover, modify and source vehicle parts. The discussion covers challenges in data accuracy and the goal of creating unbiased and fun experiences for enthusiasts. Isaac also shares his journey from mechanic to tech entrepreneur and explores how AI can help shape the evolving world of the automotive aftermarket.

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Rob Blitzstein joins us to talk about his new venture, True North Consulting. He comes from a storied family aftermarket business and was a leader at Parts Authority but is now launching his own consulting venture aimed at the Canadian automotive aftermarket. Rob shares insights from his deep industry roots, discusses the challenges and opportunities unique to the Canadian market and emphasizes the importance of relationship-building and tailored strategies. Tune in as he outlines his vision to bridge gaps between manufacturers and distributors, leveraging his experience to foster growth and innovation in Canada.

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Emily Holby, vice president of government relations at AIA Canada, joins us to talk about the evolving landscape of right to repair in Canada. Holby shares insights on the progress and ongoing challenges in federal and provincial legislation, highlighting Quebec’s leadership and the need for a national framework. The conversation dives into the need for adapting advocacy to a new federal government, engaging policymakers and collaborating with international partners. Holby addresses the hurdles posed by manufacturer resistance and emphasizes workforce development, training and combating auto theft. Learn why the aftermarket should join the grassroots movement and engage with policymakers to support right to repair.

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Barbara Moran-Goodrich, president and CEO of Moran Family of Brands, joins this episode to talk about Moran’s acquisition of Mister Transmission. Barbara shares her personal journey into the automotive aftermarket and franchising world, the family philosophy of helping entrepreneurs build their own legacy and how she encourages a franchisee-first culture. She explains what the deal means for Canadian franchisees, from enhanced technical and business support to cross-border warranty and service alignment, and outlines her long-term vision for growth, collaboration and keeping customers road-ready as the industry evolves.

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Tune into the Enhanced Media portion of the December 2025 issue of CARS magazine to hear more from Sal Medici, owner of Platinum Automotive Repair in Niagara Falls, winner of the 2025 Shop of the Year Award, Sponsored by Milwaukee Tool. This more from our conversation that we couldn’t fit into the magazine. Listen now to hear more of their insights and check out the full feature in the magazine.

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