MIT Comparative Media Studies/Writing

Denis Dyack is the founder and president of Silicon Knights. In this capacity, he oversees the creation and development of games, and continues to further the growth of the company. Dyack is a noted authority on interactive software development and offers valuable insight into the process of designing next-generation games that appeal to the masses. Under Dyack’s direction, Silicon Knights has evolved into one of the top independent interactive software developers in the world. Dyack (B. Phed, H. B.Sc, M. Sc.) founded Silicon Knights in 1992 after publishing Cyber Empires in 1991. Since that time, Silicon Knights has moved from creating PC games to premiere AAA console titles, such as Blood Omen: Legacy of Kain for the original PlayStation. Working with Nintendo as a second party, Silicon Knights created the critically acclaimed Eternal Darkness. Together with Nintendo, Silicon Knights worked with Konami to create another critically acclaimed game, Metal Gear Solid: Twin Snakes. Dyack and his team are currently working with Microsoft on the Too Human trilogy for the Xbox 360, and developing an exciting new game for Sega of America.

Denis Dyack is the founder and president of Silicon Knights. In this capacity, he oversees the creation and development of games, and continues to further the growth of the company. Dyack is a noted authority on interactive software development and offers valuable insight into the process of designing next-generation games that appeal to the masses. Under Dyack’s direction, Silicon Knights has evolved into one of the top independent interactive software developers in the world. Dyack (B. Phed, H. B.Sc, M. Sc.) founded Silicon Knights in 1992 after publishing Cyber Empires in 1991. Since that time, Silicon Knights has moved from creating PC games to premiere AAA console titles, such as Blood Omen: Legacy of Kain for the original PlayStation. Working with Nintendo as a second party, Silicon Knights created the critically acclaimed Eternal Darkness. Together with Nintendo, Silicon Knights worked with Konami to create another critically acclaimed game, Metal Gear Solid: Twin Snakes. Dyack and his team are currently working with Microsoft on the Too Human trilogy for the Xbox 360, and developing an exciting new game for Sega of America.

A salient feature of contemporary TV has been the appearance of programs that appeal more widely across national boundaries than many earlier television shows. Examples include a range of reality shows such as Big Brother or Survivor as well as fiction series such as Ugly Betty, which undergo relatively small facelifts before being introduced to new audiences. And many American programs – e.g., Lost, Desperate Housewives – travel abroad with no alterations, as country-specific promotion and distribution strategies adjust them to their new national contexts. In this forum, distinguished media scholars Eggo Müller, Roberta Pearson and William Uricchio will discuss the origins and significance of the international distribution of television formats and programs.

A salient feature of contemporary TV has been the appearance of programs that appeal more widely across national boundaries than many earlier television shows. Examples include a range of reality shows such as Big Brother or Survivor as well as fiction series such as Ugly Betty, which undergo relatively small facelifts before being introduced to new audiences. And many American programs – e.g., Lost, Desperate Housewives – travel abroad with no alterations, as country-specific promotion and distribution strategies adjust them to their new national contexts. In this forum, distinguished media scholars Eggo Müller, Roberta Pearson and William Uricchio will discuss the origins and significance of the international distribution of television formats and programs.

The prime-time series has been a central narrative form in America for the last half-century, as the Hollywood movie had been in a previous era. Are the radical transformations of television in recent years challenging this domination? How has series TV changed over the past 20 years? What does the prolonged writers’ strike signify for the future of TV fiction and the medium as a whole? Leading writer-producer John Romano (Third Watch, Party of Five, Hill Street Blues) addresses these and related questions in a candid conversation.

The prime-time series has been a central narrative form in America for the last half-century, as the Hollywood movie had been in a previous era. Are the radical transformations of television in recent years challenging this domination? How has series TV changed over the past 20 years? What does the prolonged writers’ strike signify for the future of TV fiction and the medium as a whole? Leading writer-producer John Romano (Third Watch, Party of Five, Hill Street Blues) addresses these and related questions in a candid conversation.

Non-traditional and viral marketing campaigns raise questions about the content status of advertising and the authenticity of commercial art. This panel discussion will consider the challenges of engaging audiences in non-conventional ways, looking at the status of viral media and the nature of non-traditional marketing campaigns. Berkman Center Fellow and Convergence Culture Consortium consulting researcher Shenja van der Graaf will moderate the converation with Natalie Lent from Fanscape and Mike Rubenstein of The Barbarian Group.

Co-sponsored by the Convergence Culture Consortium

Non-traditional and viral marketing campaigns raise questions about the content status of advertising and the authenticity of commercial art. This panel discussion will consider the challenges of engaging audiences in non-conventional ways, looking at the status of viral media and the nature of non-traditional marketing campaigns. Berkman Center Fellow and Convergence Culture Consortium consulting researcher Shenja van der Graaf will moderate the converation with Natalie Lent from Fanscape and Mike Rubenstein of The Barbarian Group.

Co-sponsored by the Convergence Culture Consortium

Migratory audiences and declining channel loyalty are seen as two key challenges convergence culture poses to the advertising industry. At the same time, campaigns that respond by capitalizing on the creativity of audiences prompt questions about the continuing role for creatives. This panel looks at the unfolding role for advertisers within convergence culture, looking at questions about the nature of agencies, transmedia planning and the increasing circulation of advertising as entertainment content. Does the agency structure need to be rethought? What are the implications of breaking down the distinction between content and advertising? What are effective ways to collaborate with creative audiences? How is convergence culture changing the value of different advertising sites?

Panelists: Mike Rubenstein, The Barbarian Group; Baba Shetty, Hill/Holliday; Tina Wells, Buzz Marketing Group; Faris Yakob, Naked Communications; Bill Fox, Fidelity Investments

Cult properties have become mass entertainment. Marvel’s success bringing comic book characters to the big screen and the resurgence of the space opera suggest niche properties may no longer mean marginalized audience appeal. This panel explores the politics, pitfalls, and potentials of exploiting niches and mainstreaming once marginalized properties. How do you stay true to the few but build properties attractive to the many? What role do fans play in developing cult properties for success? Is it profitable to build a franchise on the intense interest of the few and relying on Long Tail economics? Are smaller audiences viable in the short term, or do we need to rethink the length of time for a reasonable return?

Panelists: Danny Bilson, Transmedia Creator; Jeff Gomez, Starlight Runner; Jesse Alexander, Heroes; Gordon Tichell, Walden Media