MIT WebPub

Building or re-visioning a web site is like renovating your kitchen. Whether it needs a full set of pipes, a new coat of paint, or everything and the kitchen sink, you’ve got a project to run and people to organize. In this session, we will hear a high-level overview of technology project management, including: Your plan for success: measures and metrics; Building a team: designers, developers, and everyone else; Timelines and deliverables: what to expect, and when; Project management resources at MIT and beyond. Please visit this podcast at http://webpub.mit.edu/2010/06/webpub-presentation/

The web has grown in the past 15 years from simple text-based websites to complex interactive conversations. YouTube, blogs, wikis, RSS, Comments, Twitter, Facebook, Mobile Web, and countless other media compete for users’ attention. What are all these channels? Are you using them effectively and efficiently? How do you integrate your offline and online communication strategies? Web Engagement Management (WEM) is a concept to bridge business processes and technology to manage content, conversations, and messaging to enhance your digital presence. Our presentation will discuss how to use WEM to make decisions to position your organization for the rapidly changing world of the web!

Please visit this podcast at http://webpub.mit.edu/2010/11/latest-presentation-now-available/

Part of every web project includes a design team to help make your ideas come alive. More than just designers, these teams are successful thought partners who bring valuable insight, experience, and aesthetic taste to your information and data to help communicators successfully market ideas. But how do they work? What is their process? What interests do these designers have in the realm of the web? And how do they stay current on the ever-evolving web trends? This video of WebPub's presentation from Thursday September 23, 2010 is a panel discussion with Tammy Dayton from Moth Design, Chris DeFrancesco from Alphabetica Design, and Alex Budnitz from Sametz Blackstone Associates where we learned about a designer’s perspective on web technologies, trends, and working on web projects.

Please visit this podcast at http://webpub.mit.edu/2010/09/latest-video-inside-the-designers-studio-now-available/

In June, the WordPress project released their latest and greatest version, version 3.0. While it’s true that 3.0 is just the number that comes after 2.9, 3.0 introduces a number of new features and new infrastructure, making it easier to power entire sites, or a network of sites, in addition to single blogs. With a survey of user-facing features as well as some quick live coding demos, this session will be full of useful information for those just starting out with WordPress and WordPress gurus alike. mitcho (Michael Erlewine) is a graduate student in Linguistics at MIT, but lives a parallel life in open web technology. He is currently collaborating with Automattic, makers of WordPress.com, on an A/B testing framework for WordPress and previously worked at Mozilla Labs. Please visit this podcast at http://webpub.mit.edu/2010/06/webpub-presentation/

There are so many Web Analytics engines available it’s hard to decide what to use. And once you have Web Analytics installed-what do you do with all of that data? Dave Conlon from MIT's Information Services and Technology discussed some of the various options such as MIT’s Data Warehouse, Google Analytics, Omniture, and StatCounter and discuss what each collects, why you might want to use one (or more!), and

how to interpret and use the data you collect. Please visit this podcast at http://webpub.mit.edu/2010/04/webpub-presentation-web-analytics-collecting-and-demystifying-data-now-available/

Social Media, the building of shared meaning among communities, is becoming more pervasive in our personal and professional lives. As blogs, Facebook, Flickr, YouTube and Twitter have become growing components of the communications mix, organizations need to develop strategies for using these new media to support their goals and objectives. Every business, school and institution needs to be aware of how social media not only projects who they are but engages existing and new audiences in an ongoing dialog. This presentation is intended for communications and Web professionals at all levels who want to learn about the potential of social media and are seeking guidance on how to engage these tools to connect with their audiences in a meaningful way. Please visit this podcast at http://webpub.mit.edu/2009/10/latest-webpub-video-now-online/

Who has the best practices for web app design and what do they do to make world-class applications? Jared will share the latest research in the techniques and methodologies that can make a huge difference. Please visit this podcast at http://webpub.mit.edu/2009/06/web-apps-with-jared-spool/

Web design guru Scott Jehl from Boston's The Filament Group speaks on Access-Oriented Web Design: Building highly-interactive web apps that work for everyone. Scott specializes in website design and development, is a member of the jQuery and jQuery UI design teams, and runs WriteMaps, an application for planning websites. Please visit this podcast at http://webpub.mit.edu/2009/04/access-oriented-web-design/

Neal Kane, President of Libretto, Inc. shared his pointers on best practices for web writing at our March 2009 presentation. Neal is widely regarded as one of New England’s leading business writers and messaging strategists. He has worked on several MIT sites and campaigns, including the amazing MIT Campaign for Students, The Human Factor. Please visit this podcast at http://webpub.mit.edu/2009/03/words-for-the-web-with-neal-kane/

An impressive presentation by jQuery JavaScript library creator John Resig at our January 2009 WebPub meeting. John put a lot of work into preparing what was truly a lesson plan, and he delivered it very well. It was accessible to anyone in the audience, regardless of skill or experience level. Please visit this podcast at http://webpub.mit.edu/2009/01/jquery-john-resig-video/