Greg Mohr interviews Mitch Carson, discussing his journey into the publicist space and the importance of standing out in business. Mitch shares his strategies for client media placements, the significance of media experience, and tips on building a personal brand and relationships with journalists.

(0:00) Introduction of Mitch Carson

(0:42) What inspired Mitch Carson to start his company

(1:22) Importance of standing out in business

(2:17) How Mitch Carson differentiates himself in the publicist space

(3:15) Mitch Carson's process for getting clients on major media outlets

(4:19) Importance of media experience for business owners

(4:31) Essential social media platforms for different demographics

(5:56) Building a strong personal brand as a speaker

(6:48) Building relationships with journalists and media professionals

(8:34) Role of a media kit in getting booked on major media