The Brand Called You

Mitch Russo, Author, ‘Licensing for Leverage’; Author, Founder, Strategist

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Mitch Russo, Author, ‘Licensing for Leverage’; Author, Founder, Strategist
  • Mitch is an author, a founder and a strategist,
  • He’s an author of a book titled Licensing for Leverage.
    • Podcast
    Overview

    In this episode of The Brand Called You, entrepreneur and author Mitch Russo reveals how businesses can uncover hidden value within their systems and transform it into scalable, recurring revenue through licensing. Drawing from his experience building eight-figure companies and working with Tony Robbins and Chet Holmes, Mitch explains why licensing is the ultimate escape from the time-for-money trap.

    00:35- About Mitch Russo
    • Mitch is an author, a founder and a strategist,
    • He’s an author of a book titled Licensing for Leverage.
      • 03:52- What’s the most unexpected hidden asset you’ve uncovered in a business?
      • A simple but powerful menu design and presentation that attracted customers more than the food itself.
      • An everyday operational element that turned out to be more valuable than the core business.
      • A licensable process hidden in plain sight, capable of driving growth for others.
        • 15:10- How does your control framework protect entrepreneurs’ IP while enabling licensing?
        • Establishes clear legal licensing agreements that define ownership and permitted use of IP.
        • Prevents unauthorized copying, misuse, or misrepresentation of content by licensees.
        • Creates a formal control framework that enables safe scaling without losing IP ownership.

          • RESOURCES:

          Learn more about Mitch Russo: LinkedIn

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          Profile
          • Mitch is an author, a founder and a strategist,
          • He’s an author of a book titled Licensing for Leverage.

            • The post Mitch Russo, Author, ‘Licensing for Leverage’; Author, Founder, Strategist first appeared on TBCY.

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