Building your brand is essential, we all know that, but what should your brand be? What should it look like? Why not make your passion part of your brand. Today we talk to Atticus Ray, and that is exactly what he did. Today he has a show on Apple TV+ and Amazon Prime Video that proves that you can make your passion your brand. Resource Atticus’ Website Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: 00:02:23:00 – 00:02:58:15 Unknown So how do you attract new business? You constantly don’t have to chase it. Hi, I’m Mike Webster, Real Estate Marketing Dave. And this podcast is all about building a strong personal brand. People have come to know like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It’s your job to remind them, Let’s get started. 00:02:54:03 – 00:03:41:16 Unknown What’s up? Ladies and gentlemen, welcome to the episode of the Real Estate Marketing Dude podcast. Folks, you’ve been following along the last few episodes. What we really been chatting about is what are you going to do in this type of market and the opportunity that really exists. As a number of realtors continue to exit the business. The guest we’re going to have today is getting into the business, and I don’t think it’s going to matter what type of market anybody has. 00:03:18:08 – 00:03:41:16 Unknown When you have a brand like his and I’ve been I say this for the last fucking eight years, this is very simple. You have to stick out in this business. If you don’t stick out, you’re just another commodity. And that’s why it’s so hard to get ahead. But if you look around and you see anybody that’s doing anything a little bit different, you’ll realize that none of them have a lead generation problem. 00:03:38:06 – 00:04:00:21 Unknown None of them have a shortage of opportunities coming across their desk. And but the reality is that so many people will be like, oh my God, I’m so scared to do that. I’m scared to step outside of my comfort zone. I want to be a fucking Stepford wife. You cannot do that in this business. You need to absolutely stick out and you have to be true to yourself. 00:03:57:14 – 00:04:17:13 Unknown You don’t create your brand, God does, and the ones who embrace it and sing it and scream it from the rooftops, or in this case, dance it, are the ones who typically generate the most amount of business, at least in real estate. So without further ado, and introduce our guest. This is this guy is very interesting. We just met a couple of minutes ago. 00:04:16:03 – 00:04:58:06 Unknown I’m looking at all his websites right here. He’s got his own reality show on. He’s a real estate developer, but he’s not just any type of developer. He ties in tap dancing into all of his marketing and the like. It’s fantastic. So I’m interested to speak with you today. Why don’t you go ahead and introduce yourself, tell our guests a little bit about whom you are, what the hell we’re going to talk about today. 00:04:37:12 – 00:04:58:06 Unknown And I got all kinds of questions for you after that. Okay. Well, hey, man, I’m glad to be on. Excited to be here. I’m here promoting our show rhythm with views. My name’s Atticus Sumner by my stage name. He’s my middle name, Atticus Ray. And so that’s kind of you see a difference in the name. That’s what’s going on there. 00:04:55:14 – 00:05:33:07 Unknown So that x ray and rhythm with views is the show. And yes, I started off my career as a dancer, just humbly just doing after school type classes and just trying to work my way through college, basically teaching dance. And it was a natural talent. I kind of got it came across easy to me and I just kept progressing and progressing and I found myself, you know, paying my way through school, doing this. 00:05:21:14 – 00:05:51:17 Unknown Then I had the bright idea one day that what happens if my legs stop working? Or what if I can’t dance and everybody gets older? And so that’s what kind of got me into real estate. I figured that was never going to go away. And we’ve all got to live in a house, so why not learn all about it? 00:05:36:17 – 00:06:10:05 Unknown And that’s kind of where those two careers kind of met. And I just kept going forward. And when you look at the show, it says Rhythm with views where big construction meets big production and ironically, producing shows and making houses ironically are very similar. You’ve got to get, you know, talent and people together and you create this product from scratch that nobody can see, and you have to make a final product basically out of thin air. 00:06:04:15 – 00:06:27:23 Unknown And you have to have the vision to do it. And so ironically, they’re very similar that way. So this is I want you guys to unpack what he said there. Right. And every single one of you have an individual brand and just the vast majority. You too scared to bring it out there and bring it out. And your brand is just your personality, right? 00:06:23:20 – 00:06:56:24 Unknown Like, you can’t fake this. You cannot fake a brand. You have to be it’s so hard, especially like I don’t think you could survive in real estate without creating content anymore. I think in some way, shape or form, you’re creating some type of content, right? And and if you’re not, you’re you’re getting your ass kicked. Let’s be honest. 00:06:40:12 – 00:07:15:15 Unknown The question, though, is what do how do

The post Mix Your Passion With Your Business (ft. The Tap Dancing Realtor) appeared first on Your Marketing Dude.