Mixing Drinks for Gen Z
If you’ve rarely – or never – drunk alcohol, your tastes, expectations and social habits are completely different. With a rising generation of teetotal consumers, how do we create products and experiences that resonate with drinkers who’ve never touched a traditional alcoholic beverage? Who’s already getting it right – and what can we learn from them? Join us for a lively, thought-provoking panel discussion exploring what it really means to build for Gen Z.

A lively, thought-provoking panel discussion bringing together different perspectives from community, global drinks, retail, and new brand innovation.

Chaired by Millie Gooch – Sober Girl Society  

Panelists:

Rhona Madigan-Wheatley – Sip Zero

Finlay Doyle – Miue

Arshia Bhatnagar - Bhangra Blends

Ryan Prescott - Barfly Consulting

This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam - to see the full programme and slides that accompany some of these talks go here 

Join us at the No Low & Mid-Strength Summit 2026
London | 6-7 October 2026
For tickets go here.