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MJ Peters: How To Boost Your B2B Marketing Strategy
Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.
It is organized by Funky Marketing.
Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.
This episode is a part of the Funky Marketing Top Vices awards, and MJ Peters is one of those voices.
MJ is a VP Marketing at Firetrace, challenging industrial companies to think differently about marketing. She's interested in shaking up the way we do things on an industrial scale.
She told the board of one company to develop a fire detector for dog owners. One year later, she pitched an audience of 60 senior execs on an IoT sensor for live fish transport. The first thing got her laughed out of the room. The second one won her team 1st place and $150k in funding.
She learned from both experiences, so she wouldn't change a thing.
It turns out that the fish project was ROI positive in under 5 months. That success was enough to propel her into her first leadership role, heading up marketing for Firetrace.
As the company's first ever VP of Marketing, she changed how the organization defines marketing - from the brochure department to a strategic driver for the business. Today, they use market insights to set demand generation, sales, and product strategy.
Her approach to leadership is simple - she tries to do all the things that she used to wish managers would do for her. She combines that with a player/coach mentality and an insatiable drive to produce results. She can honestly tell you that what she is most proud of in her career so far is her positive impact on some of the talented people that have worked for her.
She's also a co-host of The Industrial Marketing Show with Matthew Sciannella.
We talked about a variety of topics, such as:
Leading Group of Kids vs. Leading Marketing Job
Benefits of Modern vs. Traditional Marketing
Leadership Lessons: Having Right People in the Right Seats
How to Generate Demand for the Specific Niche?
Bad Marketing Equals to Offering Quick Results
Effective Marketing Strategy — Innovators and Implementers
How to Influence Decision Makers?
LinkedIn As a Great Place for Personal Branding and Making Connections
Make Time to Think Fast and Think Slow
Leaders’ Advice on Mentorship
Financial Literacy
What Is Funky Marketing About?
What Are the Marketers’ NY Resolutions?
Personal Branding and Creativity are a Gamechangers
The Importance of Great Customer Service: Hubspot Case
Find more info about MJ and what does she do using the links:
https://www.linkedin.com/in/mjpeters1/
https://podcasts.apple.com/us/podcast/the-industrial-marketing-show/id1508070151
Find more info about Funky Marketing and Nemanja:
https://funkymarketing.net/
https://www.linkedin.com/in/zivkovicnemanja/
Enjoy listening, subscribe, and send us feedback!
View all episodes
By Nemanja Zivkovic
5
55 ratings
Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.
It is organized by Funky Marketing.
Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.
This episode is a part of the Funky Marketing Top Vices awards, and MJ Peters is one of those voices.
MJ is a VP Marketing at Firetrace, challenging industrial companies to think differently about marketing. She's interested in shaking up the way we do things on an industrial scale.
She told the board of one company to develop a fire detector for dog owners. One year later, she pitched an audience of 60 senior execs on an IoT sensor for live fish transport. The first thing got her laughed out of the room. The second one won her team 1st place and $150k in funding.
She learned from both experiences, so she wouldn't change a thing.
It turns out that the fish project was ROI positive in under 5 months. That success was enough to propel her into her first leadership role, heading up marketing for Firetrace.
As the company's first ever VP of Marketing, she changed how the organization defines marketing - from the brochure department to a strategic driver for the business. Today, they use market insights to set demand generation, sales, and product strategy.
Her approach to leadership is simple - she tries to do all the things that she used to wish managers would do for her. She combines that with a player/coach mentality and an insatiable drive to produce results. She can honestly tell you that what she is most proud of in her career so far is her positive impact on some of the talented people that have worked for her.
She's also a co-host of The Industrial Marketing Show with Matthew Sciannella.
We talked about a variety of topics, such as:
Leading Group of Kids vs. Leading Marketing Job
Benefits of Modern vs. Traditional Marketing
Leadership Lessons: Having Right People in the Right Seats
How to Generate Demand for the Specific Niche?
Bad Marketing Equals to Offering Quick Results
Effective Marketing Strategy — Innovators and Implementers
How to Influence Decision Makers?
LinkedIn As a Great Place for Personal Branding and Making Connections
Make Time to Think Fast and Think Slow
Leaders’ Advice on Mentorship
Financial Literacy
What Is Funky Marketing About?
What Are the Marketers’ NY Resolutions?
Personal Branding and Creativity are a Gamechangers
The Importance of Great Customer Service: Hubspot Case
Find more info about MJ and what does she do using the links:
https://www.linkedin.com/in/mjpeters1/
https://podcasts.apple.com/us/podcast/the-industrial-marketing-show/id1508070151
Find more info about Funky Marketing and Nemanja:
https://funkymarketing.net/
https://www.linkedin.com/in/zivkovicnemanja/
Enjoy listening, subscribe, and send us feedback!