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When does “nudging” becoming “nagging”? Behavioral science is on the case with studies (one is critiqued here), on how choice architecture and publication bias impact what works and when. We then move to “Growth Hacking”, discussing what it is and how dangerously close it gets to crossing ethical lines.
The OrionX editorial team manages the content on this website.
The post Mktg_Podcast-14: Nudging, Growth Hacking, Ethics of Marketing appeared first on OrionX.net.
5
33 ratings
When does “nudging” becoming “nagging”? Behavioral science is on the case with studies (one is critiqued here), on how choice architecture and publication bias impact what works and when. We then move to “Growth Hacking”, discussing what it is and how dangerously close it gets to crossing ethical lines.
The OrionX editorial team manages the content on this website.
The post Mktg_Podcast-14: Nudging, Growth Hacking, Ethics of Marketing appeared first on OrionX.net.
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