When special guest Sam Brealey joined us in episode 38, as we discuss marketing strategy and execution, specially for small businesses, but we didn’t have enough time to go deeper into marketing for the small business.  And there were several requests to do so.  So we are delighted to have Sam again to have a hearty discussion of what it takes to market for small and medium sized businesses/enterprises (SMB/SME).  We end with a discussion of the article Can I have your attention please?, by Sam Brealey and  Max Stricker, originally published in WARC in February 2024.  And yes, we also have the Cartoons of “the week”.  Join us!

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– Red Herrings, Strawmen, Slippery Slopes

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– Thought Leadership, Celebrity Culture

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Join Shahin and Doug for a lively discussion of resilience, crisis, and decisions, all motivated by the Crowdstrike cybersecurity event:

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The post Mktg_Podcast-46: Resilience, Crisis, Improvisation, Decisions appeared first on OrionX.net.

Special guest Mahta Emrani joins us to discuss the hot topic of AI and synthetic data for market research:

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– Obsession

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– Hitting the target

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– Eclipse-like markets

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Special guest JP Castlin joins us as we discuss a broad set of topics:

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– Customer experience in the digitized markets. Where’s the competition?

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The post Mktg_Podcast-40: CX in Digitized Mkts, Mktg-Finance Alignment, Poetry appeared first on OrionX.net.