Marketing with Shahin Khan and Doug Garnett

By OrionX.netBusiness Technology

Marketing with Shahin Khan and Doug Garnett episodes

November 03, 2024 Mktg_Podcast-48: Affiliate Marketing, Corp News
– Red Herrings, Strawmen, Slippery Slopes
– Tupperware, Nike, Starbucks
– Affiliate Marketing

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30 min
September 17, 2024 Mktg_Podcast-47: Thought Leadership, Nike’s New Ad, Starbucks’s New CEO
– Thought Leadership, Celebrity Culture
– Nike’s new ad: just win??
– Starbucks’s new CEO, digital channel
– Do you need all that data article by Alastair Thomson

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38 min
August 12, 2024 Mktg_Podcast-46: Resilience, Crisis, Improvisation, Decisions
Join Shahin and Doug for a lively discussion of resilience, crisis, and decisions, all motivated by the Crowdstrike cybersecurity event:
– This meeting could have been an email I wouldn’t read
– Resilience, Crisis Management
– Decision Making, Improvisation

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37 min
July 06, 2024 Mktg_Podcast-45: Mahta Emrani on Research, AI, Data
Special guest Mahta Emrani joins us to discuss the hot topic of AI and synthetic data for market research:
– AI will usher in fast, cheap, high quality research, right?
– It’s all about details and nuances
– Why do research?

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49 min
June 16, 2024 Mktg_Podcast-44: Obsession, Hedgehog and Fox
– Obsession
– Competition
– What Market Share?
– Hedgehog and Fox

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25 min
May 24, 2024 Mktg_Podcast-43: SBUX, It’s Not the Data, Org Privacy, Fake AI Projects
– Hitting the target
– Starbucks, Mobile Orders
– It’s Not the Data
– Private Internal Communications?
– Faking AI Projects

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34 min
April 23, 2024 Mktg_Podcast-42: Math and Marketing, Seinfeld-Bergman Spectrum
– Eclipse-like markets
– Featuring your competition in your ad?
– Chevy Nova’s naming myth
– Math and Marketing
– The Seinfeld-Bergman Spectrum!

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33 min
April 05, 2024 Mktg_Podcast-41: JP Castlin on Strategy, Efficiency, Resilience
Special guest JP Castlin joins us as we discuss a broad set of topics:
– Did you say “Praxis”?
– Strategy and Marketing
– Apple and DOJ
– Amazon’s Frequency of Sale Events
– Marketing and Math
– Efficiency and Resilience
– Strategy and Change

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42 min
March 11, 2024 Mktg_Podcast-40: CX in Digitized Mkts, Mktg-Finance Alignment, Poetry
– Customer experience in the digitized markets. Where’s the competition?
– Marketing-Finance Alignment
– Poetry! What do you lose when you analyze? What’s missing when you synthesize?
– Kicking the can on conversion
– Dune merch?

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34 min
February 18, 2024 Mktg_Podcast-39: Mix, Apple Vision Pro, Market Research, Strategy
– Marketing Mix, can you brand, nurture, activate, sell all at the same time?
– Marketing of Apple Vision Pro
– Market Research, Quantitative, Qualitative, pitfalls
– Strategy, Change Management, Praxis

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35 min