Marketing with Shahin Khan and Doug Garnett

Acupuncture for “ED”?! Yes, it’s a thing and a case study in this episode. How do you position and message and demand-gen for it? Let’s not lose touch with why marketing is needed. And AMA’s definition marketing wants to be taken apart.

The OrionX editorial team manages the content on this website.

The post Mktg_Podcast-17: Case Study, What is Marketing appeared first on OrionX.net.

Why some companies thrive during recession, or pandemic, or when the going gets tough. The misguided nature of worker productivity score/software. And touching on Ethics of Marketing, a topic we will come back to in future episodes.

The OrionX editorial team manages the content on this website.

The post Mktg_Podcast-16: Marketing During Recession appeared first on OrionX.net.

Every company spends money on Lead Generation. Sometimes quite a lot. How do you determine your marketing mix and then match it to the sales cycle and buying behavior? Lots of moving parts here and we go over many of them: PR, SEO, funnel and buying behavior, lead qualification/scoring/nurturing, sales-marketing alignment, and lead flow. As usual, marketing metrics is an important topic and especially quality and meaning of data. We end with a few recommendations.

The OrionX editorial team manages the content on this website.

The post Mktg_Podcast-15: Lead Generation appeared first on OrionX.net.

When does “nudging” becoming “nagging”? Behavioral science is on the case with studies (one is critiqued here), on how choice architecture and publication bias impact what works and when.  We then move to “Growth Hacking”, discussing what it is and how dangerously close it gets to crossing ethical lines.

The OrionX editorial team manages the content on this website.

The post Mktg_Podcast-14: Nudging, Growth Hacking, Ethics of Marketing appeared first on OrionX.net.

Doug points out a glaring gap in a report on advertising effectiveness, as we look for Product and Place in it! Next is customer references and testimonials in B2B and B2C and how to choreograph and manage them. Join us!

The OrionX editorial team manages the content on this website.

The post Mktg_Podcast-13: Advertising Effectiveness, Customer Testimonials appeared first on OrionX.net.

Time to discuss pricing in B2B and B2C and the many parameters that go into it. But first: what happens when a want ad demands so many skills and qualifications that nobody would qualify?

The OrionX editorial team manages the content on this website.

The post Mktg_Podcast-12: Pricing, and “So, you want to hire a super hero!” appeared first on OrionX.net.

Doug and Shahin start with what it takes to go viral and whether it is worth the cost if it doesn’t happen organically. The main topic is the four Ps of marketing and a discussion of product and place in B2B and B2C. Give it a listen and let us know what you think.

The OrionX editorial team manages the content on this website.

The post Mktg_Podcast-11: Viral Marketing, The Four Ps: Product and Place appeared first on OrionX.net.

Topics today center around the cost and complexity of marketing, hiring marketing talent, and the unique challenges that CMOs face within the C-Suite. Fun times as usual!

The OrionX editorial team manages the content on this website.

The post Mktg_Podcast-10: Cost, Complexity, Hiring, Succeeding appeared first on OrionX.net.

Shahin and Doug discuss the value add of retail stores versus direct-to-consumer options, whether or not personalization works, and the potential traps of using data in marketing. They also examine the use of television advertising by startups, and whether hesitancy to use TV ads is about money or a larger push away from the “old” way of doing things.

The OrionX editorial team manages the content on this website.

The post Mktg_Podcast-9: D2C Retail, Personalization Data, Startups and TV Advertising appeared first on OrionX.net.

Shahin and Doug talk about the impact of pandemic on financial results, changes in customer buying behavior as a result of work-from-home (WFH) and depending on demographics, and segue into the differences between B2B and B2C marketing.

The OrionX editorial team manages the content on this website.

The post Mktg_Podcast-8: Pandemic, WFH, and B2B vs. B2C Marketing appeared first on OrionX.net.