Marketing with Shahin Khan and Doug Garnett

By OrionX.netBusiness Technology

Marketing with Shahin Khan and Doug Garnett episodes

December 17, 2023 Mktg_Podcast-37: Agency Pricing Models, What is Quality?
– Cartoon: your product v. pictures of cats
– Agency/freelance pricing models
– How do you define quality?

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33 min
December 05, 2023 Mktg_Podcast-36: Value of Time vs Experience, Marketing Supercomputers
– Cartoon: Ven diagram
– What’s the value of Time? of Experience? Creativity? Luck?
– Do you like your customers?
– Marketing Supercomputers, case study

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36 min
November 01, 2023 Mktg_Podcast-35: Outputs and Outcomes, Self Organizing Units
– Cartoon of the week: double feature
– Are movies getting longer?
– Self Organizing Units, micro metrics for micro management
– Even the best companies face complexity

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34 min
October 02, 2023 Mktg_Podcast-34: Self Organization, J&J’s New Logo, Critics as Media, Buzzwords
– Buzzword Density
– Critics as Media
– J&J’s New Logo
– Emergent Phenomena, Self-Organization in Marketing

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33 min
September 24, 2023 Mktg_Podcast-33: NPS, IKEA, Complexity
– Is anything wrong with Net Promoter Score (NPS)?
– Surprising customer reaction to IKEA’s store layout
– Complexity, and why Doug is writing a book about it

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35 min
September 11, 2023 Mktg_Podcast-32: Confidence, AI Copyright, Strategy
– Competence v. Confidence v. Complexity
– Bad Data v. Bad Attitude
– AI-Generated Content’s Copyright and DRM
– Strategy v. Change Management

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30 min
August 26, 2023 Mktg_Podcast-31: The Unicorn Barbie, Bad Ads, Complexity the book
– The unicorn Barbie
– Sequels v. One-Time Phenomenon v. Fresh New Material
– Bad Ads? Who’s to say?
– Complexity, the book Doug is writing

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31 min
August 09, 2023 Mktg_Podcast-30: AI for Market(ing) Mix Modeling
– Cookies and “sketchy data”
– WARC WARNS: AI for Market(ing) Mix Modeling
– GM’s new CMO hailing from digital; and CVS?

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26 min
July 17, 2023 Mktg_Podcast-29: Social Media Wars, Crude Data, D2C
Cartoon of the weak is about bad marketing and so we have to discuss the role of marketing and the importance of alignment between CMO and CEO, then it’s the unfolding social media wars with Meta’s new Threads app and Twitter, and the complications that can arise from Direct to Consumer (DTC) marketing. We end with Data-is-Oil and how crude data, like crude oil, must be refined and out to use before it has high value at smaller volume.

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32 min
June 18, 2023 Mktg_Podcast-28: AI, Product (4 Ps of Marketing)
Cartoon of the week leads to the looming rise of AI and what it means for marketing and how businesses should be responding to the new technology in a way that serves them. Then it’s time to discuss Product, the first of the 4 Ps of marketing.

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35 min