In this week’s episode of Messy in the Middle, Jefi Moultrie, and Ed Billings continue their series on listings. Jefi and Ed discuss the purpose of MLS listings and why succinct, professional photos are important when showing a home. They also talk about MLS remarks and using genuine vocabulary to describe what you love about the property and feel a buyer would also appreciate about the space. 

QUOTES

• “The purpose of the MLS posting is to get a scheduled showing. You are telling a story with photos. It is eye candy. You want to tease them, entice them, get them into the key areas and let them walk through.” - Ed Billings  [03:02]

• “When it comes to MLS  I ask myself ‘What would someone really love about this home?’ It doesn’t have to be this huge sentence or chapter in a book. It can just be points we use as buyer’s agents to sell the property.” - Jefi Moultrie [09:30]

TIMESTAMPS

• [00:20] Intro
• [03:14] Being logical in the flow of MLS photos
• [06:26] MLS remarks
• [13:28] Outro

RESOURCES

• The Five Dysfunctions of a Team
• The Peak Experience
• The U.S. Housing Market Has Peaked
• Why Rising Mortgage Rates Push Buyers off the Fence
• The One Thing Every Homeowner Needs To Know About a Recession

CONTACT

Messy in the Middle: messyinthemiddlepodcast.com

Ed Billings: edbillings.com

Jefi Moultrie: jefisrealestate.com