The CEO Talk with Selene Dior

MMA Nutrition CEO on How To Start On Amazon


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CEO of Trivium, HRDWRK, and CogNuro, Mina Elias @egyptian_prescription_elias, shares his journey on how he went from feeling like a prisoner in the corporate world to becoming a seven-figure Amazon Seller. Originally from Egypt, Mina talks to me about his move to the USA to finish school, how he started his successful supplement company, and how he now helps other brands scale profitably on Amazon. 

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Host: Selene Dior @missss.diorr @vitaeapparel @tributeagency

Guest: Mina Elias @egyptian_prescription_elias 
Trivium (Amazon PPC Agency): https://Triviumco.com/
HRDWRK: https://gohrdwrk.com/

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0:04 Introducing Mina, the founder of Go Hard Work

0:34 Ice breaker question 1: Mina's morning routine

5:17 Ice breaker question 2: Do you organize your tasks in a calendar?

8:15 Ice breaker question 3: If you could learn one skill, what would that be?

10:05 Mina's background and how he became an entrepreneur

15:37 How Mina started with Amazon

16:48 Did a degree in chemical engineering help Mina with his supplement e-commerce?

21:28 Biggest lessons learned on Mina's journey as an entrepreneur: the need for quality control and positive reviews

24:30 Talking strategies for digital marketing on Amazon

27:21 Should you invest on a business or on a college degree?

28:42 Mina's pitching experience and how it helped him improve his business model

31:00 How Mina became a master of digital marketing on Amazon

39:11 Mina's agency history and team dynamics

44:37 What are some challenges for team building?

48:37 Talking tech: app integration for notifications

51:11 Mina's advice for entrepreneurs: create a good system and then invest

54:14 Top 3 apps for work effectiveness

55:54 Some podcast and book recommendations from Mina

58:57 Mina's goals for 2022

...more
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The CEO Talk with Selene DiorBy Selene Dior