The CEO Talk with Selene Dior

Ty Farrago, professional videographer turned content creator chats with Selene Dior about why social media is NOW a Collective Of Humanity. His mission statement is to help people get from Point A to Point B by creating content that makes his audience really tick. He grew his Instagram from 3-120K in one month while creating content that truly engages with people emotionally. Listen to learn more about the power of organic content, how to turn your brand into value people truly care about.

HOST
Selene Dior @missss.diorr @vitaeapparel @tributeagency
YouTube: @selenediorr

GUEST
Ty Farrago
IG: @ty.farrago
TikTok: @frugalaesthetics
Youtube: @Tyfarrago


TIMESTAMPS
01:01 A brief introduction
03:20 How do you think Instagram has changed?
04:30 How did you get into video editing?
05:21 Creating things from nothing
06:21 People's perceptions of photographs
07:21 Passion
08:11 Grounded in the real world
09:21 Did you turn that into a profession?
10:26 The Escape to LA
14:11 Tiny fish in a massive pond
15:18 Lessons learned
16:11 Would you be the same without LA?
16:56 Leave.
19:18 The creativity rabbit hole
21:21 A hypothetical
22:18 The counter to that
23:06 Always knew
26:16 IG is an art gallery
29:11 Emulate then surpass
30:24 The only way to attract a following
30:41 How copying just works
32:16 Why not copying initially is so difficult
33:41 Do creators take offense to stealing?
35:03 All art is stolen art.
35:44 Piggybacking art - The new age of art
36:41 A collective of humanity
37:18 The dark side of social media
38:41 It's a cool new age concept for creating art
39:41 The upsides of becoming a content creator
41:13 Attention
44:01 Trust
45:26 Content and business

PODCAST DESCRIPTION:
CMO at Blumaan, and Co-founder of Chubby Owl Agency - Kimmy Kwok chats with Selene about how an influencer/celebrity driven DTC brand honed in on Community building and influencer marketing. Tune in to find out how brand should be pivoting their marketing in 2022.

Host: Selene Dior @missss.diorr @vitaeapparel @tributeagency

Guest: Kimmy Kwok

CMO of BluMaan
Co-founder of Chubby Owl Agency

SHOW NOTES

0:36How Kimmy started working with Blumaan and funded her own agency
2:20Did the pandemic affect Blumaan?
4:09How will this year's Black Friday look like for Blumaan?
5:24Blumaan's Facebook community group as a marketing strategy
10:18How Blumaan's Youtube channel started and developed into its mains source of revenue
12:42How does Blumaan works with influencers on youtube?
14:25Some tools for influencer marketing and attribution
15:34Blumaan's e-mail and SMS marketing strategies
18:12Talking about partnerships with celebrities and influencers
19:39New marketing strategies for 2022: TikTok
23:07Moving from paid advertising to influencer marketing
24:46Working with TikTok influencers

From being outdoors to helping the outdoors, Treet CEO, Jake Disraeli, shares his journey on how he blended his passion for nature and helping businesses become more sustainable. While studying entrepreneurship with a minor in environmental studies, Jake learned more about climate change, the environment, and what was needed to be done to preserve it. Follow along to learn more about how Jake has helped many apparel brands become more sustainable, keep items out of landfill, and help make secondhand items feel like firsthand.

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Host: Selene Dior @missss.diorr @vitaeapparel @tributeagency
Guest: Jake Disraeli @jakediz
Treet Instagram: @treetshop
Treet Website: https://www.treet.co/

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Show Notes
Podcast Timestamps

0:04         Introducing Jake and his company's solution
2:36         Ice breaker question: Jake's morning routine
5:01         Ice breaker question 2: What skill would you like to learn
6:06         How Jake became an entrepreneur
9:37         How long and how was the journey of lauching the company?
15:57     Jake's views on the growth of the resale market
18:24      Jake's thoughts on fast fashion companies and sustainability
22:45      Discussing competitors on the resale market and makes Treet model unique
26:53      Treet team size and structure
28:42      Challenges in recruiting and growing a team
29:46      Some tips on being a manager and on team motivation
33:04     What Jake is listening to and reading right now
34:11      Jake's advice for someone who is starting a business

CEO and co-founder of Chronos Agency and host of the Ecommerce Profits Podcast, Joshua Chin @joshchinn, shares his story on how he juggled being a full-time university student, a full-time intern, while also working on starting his agency. Based out of Singapore, Joshua now has a team of 80 employees from across the world and have worked with over 400 clients. Follow along to hear Joshua discuss growth, mindset,  how to maintain relationships with clients, and the advice he would give to other entrepreneurs to get past the 6-figure benchmark. 

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Host: Selene Dior @missss.diorr @vitaeapparel @tributeagency

Guest: Joshua Chin @joshchinn

Chronos Agency: https://chronos.agency/

Ecommerce Profits Podcast: https://chronos.agency/podcast/

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Time Stamps:

1:24 Introducing Josh
2:07 Ice breaker question 1: Josh's morning routine
6:02 Ice breaker question 2: best advice ever received
7:54 Josh's background and how he became an entrepreneur
14:40 Challenges of working with clients worldwide from different timezones
17:09 Talking about organizing processes, SOPs, project managers, etc
21:25 How do Chronos find its clients?
23:53 The importance of asking good questions and pursuing growth
26:43 Some mistakes that Josh made along his entrepreneur journey
30:31 Discussing what a good team should look like (A,B, and C players)
37:15 How to spike up weekly newsletters and make it fun
43:46 Some email flows that every business should start with
49:05 A podcast and a book that Josh is into right now
52:45 Josh's advice for entrepreneurs
53:15 What's in the future for Chronos Agency

CEO of Trivium, HRDWRK, and CogNuro, Mina Elias @egyptian_prescription_elias, shares his journey on how he went from feeling like a prisoner in the corporate world to becoming a seven-figure Amazon Seller. Originally from Egypt, Mina talks to me about his move to the USA to finish school, how he started his successful supplement company, and how he now helps other brands scale profitably on Amazon. 

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Host: Selene Dior @missss.diorr @vitaeapparel @tributeagency

Guest: Mina Elias @egyptian_prescription_elias 
Trivium (Amazon PPC Agency): https://Triviumco.com/
HRDWRK: https://gohrdwrk.com/

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0:04 Introducing Mina, the founder of Go Hard Work

0:34 Ice breaker question 1: Mina's morning routine

5:17 Ice breaker question 2: Do you organize your tasks in a calendar?

8:15 Ice breaker question 3: If you could learn one skill, what would that be?

10:05 Mina's background and how he became an entrepreneur

15:37 How Mina started with Amazon

16:48 Did a degree in chemical engineering help Mina with his supplement e-commerce?

21:28 Biggest lessons learned on Mina's journey as an entrepreneur: the need for quality control and positive reviews

24:30 Talking strategies for digital marketing on Amazon

27:21 Should you invest on a business or on a college degree?

28:42 Mina's pitching experience and how it helped him improve his business model

31:00 How Mina became a master of digital marketing on Amazon

39:11 Mina's agency history and team dynamics

44:37 What are some challenges for team building?

48:37 Talking tech: app integration for notifications

51:11 Mina's advice for entrepreneurs: create a good system and then invest

54:14 Top 3 apps for work effectiveness

55:54 Some podcast and book recommendations from Mina

58:57 Mina's goals for 2022

CEO of MeowBox, a subscription box company dedicated to cats, Olivia Canlas @oliviacanlas chit chats with me to discuss her journey becoming a successful entrepreneur from her experience on Dragon's Den, overcoming ups and downs, dating your co-founder, experiencing global supply chain issues, and so much more.
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Host: Selene Dior @missss.diorr @vitaeapparel @tributeagency

Guest: Olivia Canlas @meowbox @oliviacanlas

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Show notes: 
[5:20] How Olivia got into entrepreneurship 
[11:22] What we love about cats
[14:00] Go solo or cofounder?
[16:30] Juicy question - dating your cofounder and working together after a breakup
[21:01] How meowbox was the first ever cat subscription box
[22:45] Why being honest with your customer is important
[24:10] How meowbox did marketing from day 1
[27:05] Why email marketing is so important
[28:52] meowbox on Dragon's Den
[30:25] What are important metrics the Dragon's look for
[35:34] Challenges of managing a team
[41:20] The biggest sh*t show Olivia has dealt with
[48:50] How to communicate with customers after a f*ck up
[53:15] Growth plans

Cofounder of Tactilian Jonathan Reed and Selene chats about Black Friday/Cyber Monday marketing tactics and how important Email and SMS marketing is. Listen in to see how you can apply these to holiday sales and Boxing Day.

Tactilian is a USA based family run small business, they make unique car flag magnets for you to display and enjoy on your vehicles.

Tactilian Instagram

www.tactilian.us

Guest: Jonathan Reed

Jonathan's Instagram

Host: Selene Dior

Youtube

Instagram

Vitae Apparel: www.vitaeapparel.com

@TRIBUTE Agency: www.attribute.agency

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Show notes:

[5:30] How does Tactilian have such a strong community?
[6:30] Early access Black Friday tactic
[7:10] Dropping new products on Black Friday for limited customers
[9:25] Marketing Funnel -> detailed break down
[15:15] Black Friday playbook break down
[17:10] Shopify plus
[19:32] Influencer Early Access
[22:21] Influencer Marketing
[23:25] SMS Marketing
[25:20] Who's SMS Marketing for
[29:30] How to send better emails
[38:36] How to grow your email list
[41:41] How to deal with people stealing your designs

CEO of North Digital, a digital marketing agency that primarily operates in the dental industry, Sean Wiggins shares his journey on becoming an entrepreneur from quitting his 9-5 job, his experience with side hustles, pivoting during a pandemic, the keys to being and staying successful, and much more.

North Digital: https://www.north.digital/

Guest: Sean Wiggins
Youtube
Instagram

Host: Selene Dior
Youtube
Instagram
Vitae Apparel: www.vitaeapparel.com
@TRIBUTE Agency: www.attribute.agency

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Show notes: 
[4:00] Is going to university a must for entrepreneurs? 
[10:00] Decision to leave 9-5 accounting job
[13:47] Side hustles that helped
[20:00] Do you need savings before you start a business?
[22:35] How to charge your clients?
[34:40] Tips for a good client relation
[38:00] SOPs!
[39:00] In-house or agency?
[40:00] First hires
[42:30] How did covid effect North Digital and its' clients?
[47:51] What's new?
[49:15] Entrepreneur advice

Welcome to the CEO talk—a place to discover new entrepreneurs, gain tips from business gurus, and learn the ins and outs of business from CEOs themselves. I'll be your host Selene Dior, stay tuned for our first episode!