Marc Iskowitz interviews CSL comms/brand chief Anthony Farina about solidifying the Aussie biotech’s purpose en route to its ranking as fastest-growing brand. Lecia Bushak reports on a bipartisan bill to fund community health, amid fears of a government shutdown. And Bruce Willis’ dementia tops our Trends segment, along with TikTok’s mouth-tapers and one poker player’s sickening bluff.

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