On today’s episode, we take a trip back to 1966 – when MM+M was born.

A fledgling newsletter focused on pharma advertising, MM+M has since grown into an award-winning publication with digital elements like our website – mmm-online.com – our social media platforms and even this podcast you’re listening to.

To walk us through the brand’s beginnings in a small office in southwestern Connecticut to its acquisition by David Gideon in the early 1980s – is Adam Arnegger, executive director of investment at WPP Media.

Adam is not only an adland vet of over 25 years, he’s also the grandson of Captain Jack Sullivan, who founded MM+M in 1966.

He recently came to our office in Chelsea for a conversation centered around the brand’s diamond anniversary, his grandfather’s vision for the publication and the Captain Jack Sullivan Founder Award that will be presented at the 2026 MM+M Awards ceremony in October.

As for our Trends segment, we’re talking about the increasing silliness of the ongoing FDA warning letter spree.

Check us out at: mmm-online.com

Follow us: 

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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