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Mo 4/17 - What's The Sound Of Your Business | AR Makes Your Interactive | Storytelling Over Selling
In this episode of the Ad Nerds podcast, host Spanky Moskowitz talks about the power of Sonic branding in advertising, citing examples from his own experience working with big brands like Budweiser and ESPN. He also discusses how small businesses can use augmented reality (AR) and shoppable technology to engage with customers, citing American Eagle Outfitters' launch of their secondhand sustainable clothing shop with an AR Snapchat lens. Spanky also talks about the Cleveland Cavaliers' use of AR to engage fans during their games, Expedia's new emotional marketing campaign, and the problems with cookie banners and pop-ups on websites.
Key moments:
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By Ad Nerds
5
1919 ratings
In this episode of the Ad Nerds podcast, host Spanky Moskowitz talks about the power of Sonic branding in advertising, citing examples from his own experience working with big brands like Budweiser and ESPN. He also discusses how small businesses can use augmented reality (AR) and shoppable technology to engage with customers, citing American Eagle Outfitters' launch of their secondhand sustainable clothing shop with an AR Snapchat lens. Spanky also talks about the Cleveland Cavaliers' use of AR to engage fans during their games, Expedia's new emotional marketing campaign, and the problems with cookie banners and pop-ups on websites.
Key moments: