Mobile Commerce Minute

Samsung is entering the beacon fray in a big way with their Proximity offering that was recently announced. Chuck visited IPG Media Lab in New York and talked with Scott Varland about this move by Samsung. This episode highlights what Samsung's beacon strategy looks like and also a few questions that need to be answered before the product hits the market.

As we all gear up for the holidays and the pending mobile shopping season, Chuck highlights a new study by BurstMedia and Rhythm New Media on mobile's impact with a specific focus on the difference between how man and women use their phones to shop.

Have you thought of your in-store mobile strategy as different from your out-of-store mobile strategy? When it comes to retail and commerce, both are required. Why? Chuck answers that as he highlights the results from a new study by Retale on the behaviours of consumers while they are in-store versus out of store here.

SK Planet (the company that acquired Shopkick for $200M recently) is set to roll out 10,000 beacons to local businesses in South Korea giving this beacon craze another foothold in another country. Chuck explains how this is going to work including a pretty unique aspect of this rollout that includes bluetooth and geofences.

Are mobile payments a thing looking for a market or do they signal a real and necessary shift in our paying habits? This question has been haunting the industry since the earliest days of this incredibly young industry. It seems there hasn't been a really compelling reason for the masses to migrate to this, nor has there been a catalyst to help do it. To make this shift, a majority of consumers need to start to experience paying from a mobile device. Could that first experience be through our favourite restaurants?

In an unprecedented move, HBC is deploying beacons into every single Lord & Taylor and Hudson's Bay Company store in the US and Canada by the end of November. The reason? It worked so well in their trial rollout. How well? Watch the episode to find out as well as a few other big retailers starting to jump into beacons as well.

Beacons are not just for big department stores any more. We've mentioned Perka, the First Data division that is sending out beacons to their smaller merchants before. Now mobile payments company LevelUp is sending beacons to their customers as well. The hope is that these beacons enhance the customer service we've come to expect from smaller, more neighbourhood focused businesses. Chuck highlights why this may well be the best technology when it comes to loyalty mobile has ever seen.

Deloitte released their annual holiday survey and in it there are amazing mobile commerce nuggets - including the top things that mobile consumers will be doing while using their phones in the shopping process. Chuck gives us a run down of the most important mobile-related findings, including the surprising thing that 68% of us will be doing...Watch on to find out.

ApplePay may have brought more focus on the mobile payments industry (and, perhaps, scared a few companies at the same time), but it isn't new. In fact, the rest of the world has been using mobile payments for much longer than those of us on this side of the Atlantic. Chuck highlights a new study by Adyen on the penetration of mobile payments around the world and what we pay for with our mobile devices.

There is no way to hide from beacons these days - they are everywhere. Emerging from the early days of the beaconing, Chuck has made it easy to categorize the two broad types of companies that we are seeing today. Are you ready for Beacon Majors and Beacon Minors?