Mobile Commerce Minute

We've all wondered when cash will end its reign in favour of more efficient and economical digital methods. Regardless if you think we will become cashless or not, a recent survey from CreditCards.com shows where cash is still king - and may be for some time to come.

Mobile's influence on shopping has been incredible and the tools that Chuck highlights in this episode are helping consumers save money and shop faster. From discounts to payments to finding the best price, there are more and more apps for that so it's important to know where to turn to first. Look no further than this episode. Which ones do you use?

Beacons continue to pop up as a strategy for retailers so we thought it prudent to give you a rundown of some of the larger beacon initiatives underway in retail. So here, for your viewing pleasure, are the top 5 beacon deployments in retail from around the world.

It is often the larger companies - those with influence and an eager and influential customer base - that help turn technology trends into mainstream reality and mobile payments are no different. Chuck highlights a new feature in the Walmart mobile app that may just be the kick that mobile scanning and mobile commerce need to enter everyday use.

There are some stark differences when it comes to mobile commerce adoption around the world and they are detailed in a new report by Internet Retailer called the 2015 Mobile 500. Chuck dives into the key stats from the report. One of the key findings is the difference in revenue growth between retailers that have an app versus those that don't...Not sure you can afford to skip this episode.

There is no doubt that retailers are learning lessons from how consumers are using mobile during this back to school shopping rush. Chuck details yet another study that dives deep into the mobile shopping habits of parents buying for their children. There are lessons to be learned here as the retail industry accelerates towards Black Friday and the Christmas shopping season. Prepare to take notes.

It is time for the monthly roundup from BrandingBrand and Euclid Analytics on the state of the mobile shopper. As usual, Chuck grabs the highlights - the things you need to know - and distills them into a couple of minutes and adds a layer of his insight into the mind of the mobile consumer.

It turns out there is a limit to the distance that most of us will travel to get a deal. According to the latest back-to-school research done by Thinknear, that limit is 15 miles. The research also highlights how back-to-school shoppers use their mobile devices to help them find the deals and choose products - while in the store and out. Chuck highlights the key findings here.

With the conversation in retail shifting to beacons and the act of beaconing, Chuck explores the next phase of this emerging technology by visiting IPG Media Lab in New York City. The next phase? Aren't we just entering the era of the beacon? We are but, once you watch this episode you will understand that the beacon is not the focus, it is the experience that comes as a result that should be.

I was not sure that back-to-school shopping was an event for marketers but apparently it is and it's big. Chuck gives us the rundown on the latest study by PunchTab on how mom's will be using mobile to assist in their back-to-school shopping. It is an event and mobile is very much at the centre of it all.