Mobile Commerce Minute

Loyalty company SpotOn released some great insight into the frequency of messages loyal customers will tolerate before they tune out. It's a bigger number than you think and a number that many - if not most - are not coming close to. But just don't go over it...

One of the most iconic brands in the United States is Dunkin' Donuts so what does this behemeth of a company think about mobile? Quite a bit and quite often. John Costello, President of Global Marketing at Dunkin' Brands spoke at an OMMA Mobile event in New York City and gave us a little glimpse into his world and how they approach mobile innovation. Chuck summarizes

Euclid Analytics tracks millions of shopping experiences across retail locations and their latest numbers are out. The numbers of shoppers that actually go into the stores are down month over month but their time in the store is up by almost 2 minutes. What is the overall impact on sales? Watch to see what higher dwell time + lower visits means in actual dollars.

Research shows that shoppers still go to physical stores despite all the mobile commerce hype. The interesting (and common sense) thing about shoppers these days is that they do most of their product research prior to stepping foot in the store. This is called "webrooming" and may even be a bigger threat to retailers than showrooming. Why? Well, to showroom is to be in the store where a decision may be influenced. To webroom means to be invisible to the store and at the mercy of price and availability. A recent study by marketing firm Interactions showcases this trend and Chuck highlights it for you in 2 minutes here.

Discounts are seemingly driving retail these days but it is the language of the discounts that make the difference. Take a recent study by PriceGrabber that asked 3000 people if they would prefer 50% off or $50 off a $100 purchase. The results aren't as predictable. The other interesting fact is in the percentage of people that are very interested in giving up personal information while they are in the store for some benefit. Watch on.

Mobile spending is growing - we all know that. Just how much it is growing by is the biggest question. Both Forrester and comScore agree that the volume of dollars flowing through smartphones and tablets is greater than last year and growing even faster this year. On this pace, mobile spending will dine on most other means of spending in quick order.

In just 4 short years the majority of us will be using our mobile device (whatever that looks like) to pay for much of everything. This according to a massive study done by Forrester. While it is ok to quantify the effectiveness of mobile payments by affixing a dollar value to it, Chuck cautions that looking at that exclusively omits the majority of the influences of a purchase. Watch to see where else to focus on.

Dispensing marijuana is a new business but a US-based company is already thinking about how to create loyalty and bring simplicity to those looking to speed up the buying process. SinglePoint is going to facilitate the transaction through mobile and actually make it a one-click process - alleviating the sometimes painful 75 minute wait in line.

Airlines have a very unique advantage when it comes to their customer base - they are captive. There are few industries that own the customer from start to finish like the airline companies but how are they bringing mobile into their equation? Chuck gives us his state of the mobile airline industry.

Do you need numbers to validate the mobile project you are trying to sell up the channel? Perhaps you are in need of a study - something that quantifies the opportunity, something that shows the incredible growth happening (often at the expense of traditional process). Enter the latest numbers from BrandingBrand. Year over year numbers so big, so ominous if they are ignored, so filled with opportunity, so encapsulated in 2 minutes by Chuck.