Mobile Commerce Minute

Banking has always been among the first services that we all seem to adopt as technology evolves. First it was the web - can you imagine a world without Internet banking today? Now it is mobile. It seems that the utility of having access to our accounts on our mobile devices is something that most of us can't and won't live without. For your viewing pleasure, Chuck highlights the top mobile banking things we do from our smartphones.

The industry surrounding the Internet of Things will be worth $8 trillion according to a recent report by Cisco and DHL. While a good portion of that value will be in hardware and software, Chuck explains how all of those connected pieces will lead to massive gains in mobile commerce revenue as well.

Mobile is becoming more and more a part of the buying process. It now accounts for 27% of global online payments and is not slowing down. In fact, that number is up 5% from the previous quarter. All this is from the Ayden Mobile Payments Index for the first quarter of 2015. Chuck offers some of the key findings in this episode.

I'm not sure there are any mobile influence deniers left out there but after the results from the Performance Index from MarketLive there should be very little doubt about it. The study - highlighted here by Chuck - shows the incredible growth in mobile visits and sales to retailers that have committed to mobile.

From big to small to big again. This is the path that we have taken with the phones in our pocket. We started with phones that required a car to carry the battery and clamoured for more portability. Just when our prayers were answered - and so much more - we are once again looking at our phones getting bigger and bigger and bigger. Chuck highlights the stats from a Flurry study about global phone size as I long for my Startac...

MCX - the Merchant Customer Exchange - has brought together many of the top retail brands on the planet to offer up a unique mobile commerce platform but things seem to be fraying at the edges. In the span of 48 hours the service, beta-testing somewhere unknown, has lost one of their big brands and their CEO. What does this mean for their future? Chuck offers us some insight and, perhaps, their destination...

If you ask every smartphone user on the planet if they've played a game on their phone, the majority (as in the GREAT majority) will say they have. Ask those same people if they've paid for a game on their phone and the number shrinks. If you ask those same people what game they've paid for there will be a handful of household names that will emerge - we'll call those guys the winners. This is the competitive world of mobile gaming where millions of dollars are poured into games with a 0.2% chance of being successful. This according to a recent study by Swrve called the Swrve Monetization Report.

Chuck brings the key mobile game monetization numbers to light in this episode. Hold on to your lunch if you are a game developer. The odds are long but the rewards - should you succeed - are beyond imagine.

A recent study by Edelman Berland on behalf of eBay Enterprise looks at where and what smaller retailers are doing and spending for mobile initiatives this year. Chuck has pulled 2 key stats from the report and discusses them in this episode.

The uses of beacons have matured in the last year and are now rolling out for many different uses across almost all industries. Chuck runs down some of the big announcements that are shaping the beacon industry including news from Swirl, Swatch, InMarket, Radius Networks, ShopKick and ShopperTrak.

Mobile's consumptive nature marches forward pretty much unabated when it comes to originating traffic. This is uncontested as the majority of us look to our smartphones and tablets as first screens these days. Traffic is one thing, but what about sales? Is the growth in sales originating from a smaller screen keeping up with the traffic? Chuck highlights the latest quarterly mobile stats from Affiliate Window that answers this question and many more.