Mobile Commerce Minute

Mobile web or mobile app? The simple answer is "yes" to both and be done but that is not easy to implement. In fact, when it comes to some of the biggest retailers on the planet (Sears and Staples for example), they are spending more and more time on their mobile web presence this shopping season. Here's why.

Two recent studies show us the change in the shopping patterns for many consumers that carry a smartphone. These studies reveal two very important trends for retailers and what influences the consumer to enter and buy from a business.

Here is another angle on the old "app vs web" debate that has been raging since mobile began. Some new research by Citrix Mobile Analytics helps shine a light on the mobile traffic split between the mobile web and apps for some of the largest digital brands.

We are all walking into businesses with our devices in tow but what exactly do we do with them once we are inside? A recent study by Usablenet answers this - the question is what are you going to do with this information? Lots I hope.

Stats stats and more stats. This time we aggregate the numbers and showcase the places mobile is touching our shopping and purchasing behavious. Incidentaly...that is EVERYWHERE.

The mobile numbers are simply STAGGERING so far this holiday season. When I say staggering, I mean to the point that if you are ignoring mobile, ignoring the influence it has on decision making or ignoring the precision it brings to business, this may just be your last green Christmas...if you know what I mean.

The numbers are starting to come in about the impact that mobile had on two of the busiest shopping days of the year - Black Friday and Cyber Monday - and it was a very very very mobile weekend. 

This is absolutely the season of the survey and recent releases by Tapjoy, Experian Marketing Services and MillwardBrown Digital show us when and how we will be using our smartphones during the shopping process this Christmas.

There have been promises of the end of paper since paper was invented it seems and now it is time to shift our attention to the coupon. A small (soon to be bigger) company called SnipSnap has partnered with Valpak - the largest distributor of coupons in North America - to bring their coupons to your mobile device with little to no effort. Is this the end of its printed cousin or will this be just like the paperless office?

Mobile has made it so that many of us shop with intent. This means that all the research has been done, all the toing and froing about the spend has happened, all the buyers regret or remorse has passed and they are ready to buy. Research has shown that we are spending less time in stores because what we are looking for is not available - and there is very little interest in browsing. Now comes some new research that looks at the difference in how we use our PCs vs our smartphone in the shopping lifecycle and what this means to anyone selling to us.