Mobile Commerce Minute

Google announced that it will be lessening the reliance Google Wallet has on NFC for payments - a strong sign that perhaps NFC is not ready for payments primetime. It also announced that it is available on iOS as well. What does this mean for Google Wallet? Watch on.

Mobile has spurred our imagination about the future of payments and commerce and companies like PayPal, Square and Apple are right in the thick of things. All 3 are seemingly pushing the same agenda of hands free payments. Are we ready for this?

Do people with lots of money use mobile to shop differently? What is the impact of this super tech-savvy mobilized group on mobile commerce and mobile payments? Watch to see the latest research about this fringe group.

I don't know many people that haven't used online banking now and the early adopters are migrating that use over to mobile. That seems logical and if you look at the adoption patters of online banking I'm sure we are going to see the same translate across to mobile. A recent study by xAd and telmetrics tackles the banking, retail and gas & convenience industries. You can find the results here.

It's true, mobile gives marketers incredible super powers. These super powers can be used for good (cool) or evil (creepy) and it is up to us to make sure that we tip the scale towards what should be done in the best interest of customers versus what could be done in the best interest of the business. Here are some tips to make sure we stay on the right side of this.

The debate of print vs mobile when it comes to coupons has been raging for a few years now and it doesn't look like there is a clear end in sight - or does there. Printed coupons still own the lions share of use but that might just be a generation of users stuck in their habits. They aren't dead yet but their future does not look too promising...

In the olden days, the hard part for most retailers was putting their unique products in front of their customers. Once they did that, more often than not, the choice was made by the consumer and the purchase closed. Today that just isn't reality any more. We are constantly shopping - even if we've made up our mind on what we'd like to buy. There is  great distance between what we want and where we spend our money and the influence mobile has on this decision. Purchases no longer happen from A to B in a straight line and this needs to factor in as we try to understand the contribution mobile is having on our shopping behaviours.

The battle is just starting when it comes to mobile payments and there are MANY hurdles to get over that we can already identify - plus many more that haven't yet crossed our radar. All that aside, Chuck illustrates a perfect example of a situation where mobile payments would be a perfect solution to a huge pain.

This movement that we are all a part of is as global as global gets. What makes mobile and mobile commerce and mobile marketing and mobile payments so great is that the scripts are playing out differently depending on the continent you live on. We can all learn from each other and that is the key message Chuck absorbed while in Germany recently.

On a previous Mobile Minute we talked about the end of the printed circular and, boy, did watchers react but not in the way we expected! Clearly there is demand for print but I wonder for how long.