Mobile Commerce Minute

What lesson can a little app like Gas Buddy teach us about doing the small things that lead to a huge user base? Well, as Springsteen says, "it's the little things that count" and Gas Buddy does a bunch of them right.

Retailers are in a tough spot because of mobile but it seems as though their customers (we, the consumers) are telling them exactly what they want from them. If this is the case, why aren't they listening and what will the consequences be?

Glueing screens together isn’t practical but what is evident is the need to understand multi-screen behaviours and how that can impact – and enhance – a buy decision.

Chuck took to New York to host the OMMA mCommerce conference and came away with these key insights for the mCommerce world.

Can the hype of augmented reality live up to the reality of augmented reality?

Will a new breed of app help replace the car salesman or enhance the car buying experience?