Mobile Commerce Minute

Mobile Commerce Minute

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Mobile Commerce Minute episodes

  • Mobile dominates Amazon sales over the holidays

    Joyful. That's how I would classify Amazon's mobile shopping season. Fearful is how I would think of it if I was any other retailer who hasn't embraced mobile yet. Amazon released their mobile shopping stats for the holidays and it is dominated by mobile. Chuck runs down the key numbers for us here and gives us his experience with a Bed Bath & Beyond store that lost his business to Amazon - a warning to all retailers. My favourite stat? On Cyber Monday, 18 toys per second were sold from the Amazon mobile app - that's over 1.5 million toys for the day...Joyful for the children indeed.

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  • Mobile means we don't have to stop shopping on Christmas Day...and we didn't

    Why take Christmas off when you can shop. That's what happened on Christmas Day this year according to the latest research for IBM Digital Analytics Benchmark. According to their analysis of mobile activity on Christmas Day, our exuberance for spending over the holidays did not take a break after all the giving and getting on Christmas morning. Chuck highlights the key findings here.

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  • Chuck Martin's CES preview show

    Chuck is heading to CES and gives us a comparison of what it was like last year and what he expects it to be like this year. Plus, he highlights some of the things he will be focused on while in Las Vegas.

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  • Everything is for sale thanks to Shopsavvy...here's proof

    Shopsavvy is one of the most popular price checking mobile apps on the market today. They catalog over 500,000 stores and their products to bring you the best price for the product that is in your hand. They recently released the results of a massive study on which retailers are offering the biggest average discount and how many products they have on sale on average in their stores. Chuck gives us the top stores, discounts and product categories. Happy shopping!

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  • Beacons make the McDonalds McChicken fly

    In late October, McDonalds got into the beacon game. Not all McDonalds, just 17 of them in the Columbus, Georgia area. The results were good enough to prompt them to expand the rollout to another 263 locations. Chuck summarizes the results from the first 17 stores and answers the question about why beacons and why not just hand out coupons instead.

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  • A look back at the crazy Q4 mobile commerce numbers

    At one point the tablet was the dominant mobile commerce platform. Transactions flew from the bigger screen - an ode or tribute to the big screen desktop ways of our ecommerce forefathers. But now, for the first time, smartphones have taken over the top spot when it comes to mobile commerce. This, and much more, is revealed as Chuck takes a look at the new Criteo study - the State of Mobile Commerce Q4 2014.

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  • This is how important mobile is to retail. Period.

    The shopping season - between Black Friday and the end of Boxing Day - is where all retail strategy is tested. The work everyone has done over the entire year comes down to this span. This is where profits are made, companies survive, thrive or dive. Up until this period, most retailers are sitting in a sort of death zone and now is there chance to accelerate profits and, well, create some breathing room for themselves at the same time.

     

    This is also the time that all the mobile strategies and advertising and beacon implementations and audience development and customer relationships get tested. So how is mobile faring? The latest Affiliate Window survey shows that it is playing a more active part in the buying process than ever before. Chuck summarizes as only he can.

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  • It turns out that no one really wants to use mobile payments after all...

    Here's a perfect example of consumers wanting the technology but not wanting to use it - we are talking about mobile payments. In the Holiday Mobile Payments survey by Stratos, the numbers paint a very interesting contrast between the consumer's desire to have mobile payments versus their actual intent of use. With all the conversation of mobile payments and companies like Apple and SoftCard in the news everywhere, the results of this survey puts real perspective on this emerging industry. The bottom line? It is still emerging...slowly.

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  • What you can learn from the QSR industry on how to do mobile payments properly

    If you are looking for mobile payment success look no further than the quick serve restaurants in your area. They have been very early adopters of mobile technology - from mobile advertising to mobile coupons to mobile payments and now mobile ordering. While everyone else looks directly at payments - which aren't sticky - fast-food restaurants like Starbucks, Chick-Fil-A and Subway have been focused on the things that lead to payments. This makes their apps sticky and successful. Chuck gives us the state of mobile ordering and payments in the QSR world - lots of lessons to be learned from what they are doing.

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  • The Take makes shopping a part of the movie-going experience

    If you've ever been watching a movie and wondered what brand of watch the lead was wearing or what car they were driving or where they were eating lunch then The Take is for you. Chuck explains how this app brings you a little closer to being a part of the movie experience while cataloging and selling the brands found inside a film.

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